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Commerce 1MA3 - Chap, Exams of Trade and Commerce

Chamberlain College of NursingTrade and Commerce

Commerce 1MA3 - ChapCommerce 1MA3 - Chap

Typology: Exams

2025/2026

Available from 04/21/2026

wiseman-Erick
wiseman-Erick 🇺🇸

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Commerce 1MA3 - Chapter 15 Exam Questions and Answers | 2026
Update | 100% Correct.
What are the 4 steps of the AIDA model? - ✅✅Attention
Interest
Desire
Action
What is Attention - ✅✅(Think)
• Senders first must gain the attention of the consumers
• A multi channel approach increases the likelihood the message will be received
What is Interest? - ✅✅(Feel)
After the customer is aware, they must be persuaded
The customer must want to further investigate the product/service
What is Desire? - ✅✅(Feel)
- I like it
- I want it
What is Action? - ✅✅(Do)
Receiver makes an action
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Commerce 1MA3 - Chapter 15 Exam Questions and Answers | 2026

Update | 100% Correct.

What are the 4 steps of the AIDA model? - ✅✅Attention Interest Desire Action What is Attention - ✅✅(Think)

  • Senders first must gain the attention of the consumers
  • A multi channel approach increases the likelihood the message will be received What is Interest? - ✅✅(Feel) After the customer is aware, they must be persuaded The customer must want to further investigate the product/service What is Desire? - ✅✅(Feel)
  • I like it
  • I want it What is Action? - ✅✅(Do) Receiver makes an action

What is the Laggard Effect? - ✅✅A delayed response to a marketing communication campaign, multiple exposures are often necessary What is Advertising? - ✅✅• A paid form of communication

  • From an identifiable source
  • Delivered through a communication channel
  • Designed to persuade to take action What are the three objectives of Advertising? - ✅✅Informative Advertising Persuasive Advertising Reminder Advertising What is Informative Advertising? - ✅✅Communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase. What is Persuasive Advertising? - ✅✅Communication used to motivate consumers to take action. What is Reminder Advertising? - ✅✅Communication used to remind consumers of a product or to prompt repurchases, especially for products that have gained market acceptance and are in the maturity stage of their life cycle. What are the two types of focus of advertisments? - ✅✅Product-Focused Institutional What is Product-Focused Advertisements? - ✅✅Used to inform, persuade, or remind consumers about a specific product or service. What are Institutional Advertisements? - ✅✅Used to inform, persuade, and remind consumers about issues related to places, politics, an industry, or a particular corporation.

Sweepstakes Samples Loyalty Programs POP Displays Rebates What are Trade Channel Sales Promotions? - ✅✅• Discounts & Allowances (retailers get a free item to sell, discount off each item)

  • Co-operative Advertising (Compensate channel members for advertisements)
  • Sales Force Training (manufacture trains retailers staff) What are some sales promotion tools? - ✅✅Pop-up Stores
  • Temporary storefronts Cross Promoting
  • Efforts of two or more firms joining together to reach a specific target market. How to evaluate sales promotion? - ✅✅- Realized margin
  • Cost of additional inventory
  • Potential increase in sales
  • Long-term impact
  • Potential loss from switches from more profitable items
  • Additional sales by customers How can people personal sell? - ✅✅• Face to Face
  • Video Conferencing
  • Telephone
  • Internet
  • Ideas What is the value added by Personal Selling? - ✅✅Salespeople
  • Build Relationships
  • Educate and Provide Advice
  • Save time and Simplify buying What are the 5 steps of the personal selling process? - ✅✅1. Generate and Qualify Leads
  1. Pre approach
  2. Sales Presentations and Overcoming Objections
  3. Closing the Sale
  4. Follow Up What is Step 1: Generate and Qualify Leads? - ✅✅Get a list of leads and qualify themWH What are leads? - ✅✅A list of potential customers. Trade Shows Cold Calls Telemarketing Internet Networking Event Current Customers What does Qualify mean? - ✅✅The process of assessing the potential of sales leads.