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communication and
languages
lesson agenda
LANGUAGE OF
COMMUNICATION
02 Verbal and Non-verbal (Spoken and Written) Personal, Social, and Business Barriers and Strategies Intrapersonal, Intra-personal and Group Communication
SPEAKING
SKILLS
03 Monologue Dialogue Group Discussion Effective Communication/Miscommunication Interview Public Speech
READING AND
UNDERSTANDING
04 Close Reading Comprehension Summary Paraphrasing Analysis and Interpretation Translation (from Filipino Language to English and vice-versa) Literary/Knowledge Texts
WRITING
SKILLS
05 Documenting Report Writing Making notes Letter Writing 01
INTRODUCTIO
N
Theory of Communication, Types and modes of Communication
what is
communication
[12]?
- (^) Communication involves the dynamic exchange of ideas, messages, and information between individuals or groups, aiming for mutual understanding.
- (^) Stemming from the Latin root 'communicare,' it conveys symbolic messages to share meaning. It fosters understanding essential for effective management and serves as a bridge of meaning.
- (^) Communication focuses on exchanging and comprehending information to establish common understanding. Theory of Communication
theory of communicat ion [1] Communication entails a continuous process involving three core components: the sender, message, and receiver. In particular:
- (^) Sender: The individual initiating the conversation, responsible for conceptualizing and conveying an idea to others.
- (^) Encoding: The process whereby the sender translates information into a message using words, symbols, or gestures, influenced by the sender's knowledge, skills, and background. Theory of Communication Figure 1. Communication Process by https://businessjargons.com/communication- process.html
Types and modes of Communication [2]
1.Visual Mode: Relies on images and characters, such
as signs, and may also involve spatial arrangements
for conveying meaning.
2.Aural Mode: Focuses on sound, encompassing
music, spoken language, volume, emphasis, etc.
3.Gestural Mode: Involves movement interpretation,
including facial expressions, body language, and
hand gestures.
4.Linguistic Mode: Centers on written or spoken
words, encompassing word choice, sentence
structure, and coherence. It serves as a widely used
mode for expression.
5.Spatial Mode: Concerns the arrangement of
elements in space, organizing items and
Types and modes of Communication
models of Communication ARISTOTLE’S PERSUASION MODEL [3]: Types and modes of Communication
- (^) It focuses on five key elements: Speaker, Speech, Occasion, Audience, and Effect,
emphasizing the speaker's significant role in influencing the audience through
one-way communication.
- (^) Speakers are encouraged to prepare speeches meticulously for their target
audience and occasion, although the model lacks a feedback mechanism.
- (^) It underscores the importance of clear speech delivery and effective non-verbal
communication, as seen in examples like politicians delivering persuasive
speeches during elections.
models of Communication HOVELAND’S PERSUASION MODEL [12]: Types and modes of Communication
- (^) It closely resembles Aristotle’s Persuasion Model, but with a key difference: the
audience remains stationary and provides feedback to the speaker.
- (^) This model allows for a feedback loop, enabling the speaker to adjust their
message based on audience response.
models of Communication THAYER’S ORGANIZATIONAL COMMUNICATION MODEL [12]: Types and modes of Communication
- (^) The model delineates four levels: intra-personal, interpersonal, organizational, and
technological, illustrating how communication functions at the organizational
level.
- (^) Thayer emphasizes that communication processes are influenced by the sender's
and receiver's behavior, which can be shaped by biological, psychological, social,
and technological factors within the organizational atmosphere.
models of Communication COLLIN AND GUETZKOWR’S GROUP COMMUNICATION MODEL [12]: Types and modes of Communication
- (^) This model analyzes decision-making processes and communication in both small
and large groups, with similarities drawn between group communication and
organizational communication.
models of Communication OSGOOD-SCHRAMM MODEL OF COMMUNICATION [6]: Types and modes of Communication
- (^) The Circular Model of communication breaks the sender-receiver paradigm,
emphasizing continuous encoding, interpretation, and decoding processes.
- (^) It introduces the concept of semantic noise, where differing interpretations hinder
message comprehension, challenging traditional communication models.
models of Communication BERLO’S S-M-C-R MODEL [12]: Types and modes of Communication
- (^) The S-M-C-R model, developed by David K. Berlo, elucidates the transmission of
messages from sender to receiver through channels while acknowledging the
influence of cultural and social factors on both parties.
models of Communication MODERN MODEL OF COMMUNICATION [12] Types and modes of Communication
- (^) Over time, communication has evolved significantly, with theorists continually
striving to enhance its comprehensiveness by incorporating new elements.
- (^) The modern communication model, stemming from Shannon and Weaver's
Information Theory Model, features crucial and novel components aimed at
refining communication processes.
Verbal Communicati on [12]
- (^) Verbal communication involves the use of words, which are powerful symbols conveying precise meanings through denotation and connotation, making it the primary mode for serious or formal communication, whether written or spoken.
- (^) Verbal communication can further be divided into two types: ⚬ (^) Spoken communication ⚬ (^) Written communication Verbal and Non-Verbal (Spoken and Written)
1.Clear and proper pronunciation of words 2.Clarity and exactitude 3.Conciseness 4.Right tone 5.Right style and vocabulary factors: 1.The speaker 2.How he speaks 3.What he speaks 4.To whom he speaks 5.Whether he receives a feedback PRE- REQUISITES spoken communication Spoken communication involves the exchange of spoken words and attentive listening, emphasizing the impact of carefully chosen language to convey precise meanings. Speakers deliver messages, while attentive listeners play a crucial role in interpreting them. Verbal and Non-Verbal (Spoken and Written)