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Community Development Banking: Balancing Mission and Margin, Slides of Human Development

Fakir Mohan UniversityHuman Development

Community development banking, focusing on the balance between corporate commitment and responsible community investment. Topics include understanding low-income (lmi) segments, building a client-centered strategy, and offering financial education programs and additional products. Keybank's initiatives, such as keybank plus check cashing, eitc, and loan assist, are highlighted.

Typology: Slides

2012/2013

Uploaded on 04/22/2013

sashekala
sashekala 🇮🇳

4.5

(21)

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Community Development Banking
Balancing Mission and Margin
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Community Development Banking

Balancing Mission and Margin

  • Corporate Commitment
    • Seeking Revenue
    • Responsible Community Investment
      • CRA, Community, Client
  • Understanding the Segment (LMI)
    • Research
    • Client Demands
    • Client Treatments
    • Test and Learn
  • Building a Strategy
    • Client Centered Products
    • Culturally Relevant (Respect)
    • Informed Distribution and Marketing
    • Relationship Focused
    • Partnerships
  • Sponsorships with Community and Government Partners
    • Ohio IDA Program
    • EITC
  • Selected Results
    • KeyBank Plus Check Cashing
      • 200 Branches
        • Cleveland, Akron, Albany, Denver, Syracuse, Portland, OR
      • 17,000 clients
      • 37 million in checks cashed
  • Financial Education Program
    • 5,000 participants since 2004
    • Committed to reduce debt $797,
    • Alleviated disputed debt $160,
    • 300 New accounts opened
  • EITC
    • Approximately 300 bank volunteers in 14 cities
    • 1,235 Returns completed
    • $2,75 million in refunds
  • Loan Assist
    • 639 loans for $1.2 million