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Consumer Behavior: Chapter 14 Review Exercises, Exams of Advanced Education

University of WitwatersrandAdvanced Education

A series of questions and answers related to consumer behavior, specifically focusing on the concept of purchase involvement and the different decision-making processes consumers utilize. It explores the stages of the consumer decision process, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. The document also delves into the factors that influence consumer decisions, such as lifestyle, desired and actual states, and the magnitude of discrepancy between them. It further examines the role of marketing managers in understanding and influencing consumer behavior, including techniques for identifying and addressing consumer problems.

Typology: Exams

2024/2025

Available from 12/15/2024

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CONSUMER BEHAVIOR CHAPTER 14 REVIEW
What is a true statement about purchase involvement? - It is a temporary state of a
household or an individual.
What are the two categories included in nominal decision making? - brand loyal
decisions
repeat purchase decisions
What three steps would occur in the limited decision making process? - Internal and
limited external information search
Little postpurchase evaluation
Evaluation of few alternatives
Aster plans to buy a new smartphone. She has expertise in technology and stringently
compares the features of different smartphones both online and in stores before
purchasing. In this scenario, the decision-making process used by Aster is Blank______
decision making.
Multiple choice question. - extended
In the context of the consumer decision process, when there is a discrepancy between
a desired state and an actual state that is sufficient to arouse and activate the decision
process, this is known as - problem recognition.
______ is when a consumer needs to consider a particular purchase that triggers a
level of concern or interest in that particular purchase process. - Purchase involvement
______ decision making refers to habitual decision making in which a "do not purchase"
alternative is not even considered. - Nominal
While grocery shopping, James comes across cheese puffs. He is reminded of his sister
who loves them. Although not originally on his grocery list, he picks a large packet of
cheese puffs without paying attention to the brand. Which decision-making process did
James use? - limited decision making
Which two types of consumer purchases would typically involve an extended decision
making process? - Home
Personal computer
The first stage in the consumer decision process is - problem recognition.
Pam practices for long hours because she wants to be selected as the captain of the
school's baseball team. This exemplifies Pam's Blank______ state. - desired
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CONSUMER BEHAVIOR CHAPTER 14 REVIEW

What is a true statement about purchase involvement? - It is a temporary state of a household or an individual. What are the two categories included in nominal decision making? - brand loyal decisions repeat purchase decisions What three steps would occur in the limited decision making process? - Internal and limited external information search Little postpurchase evaluation Evaluation of few alternatives Aster plans to buy a new smartphone. She has expertise in technology and stringently compares the features of different smartphones both online and in stores before purchasing. In this scenario, the decision-making process used by Aster is Blank______ decision making. Multiple choice question. - extended In the context of the consumer decision process, when there is a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process, this is known as - problem recognition. ______ is when a consumer needs to consider a particular purchase that triggers a level of concern or interest in that particular purchase process. - Purchase involvement ______ decision making refers to habitual decision making in which a "do not purchase" alternative is not even considered. - Nominal While grocery shopping, James comes across cheese puffs. He is reminded of his sister who loves them. Although not originally on his grocery list, he picks a large packet of cheese puffs without paying attention to the brand. Which decision-making process did James use? - limited decision making Which two types of consumer purchases would typically involve an extended decision making process? - Home Personal computer The first stage in the consumer decision process is - problem recognition. Pam practices for long hours because she wants to be selected as the captain of the school's baseball team. This exemplifies Pam's Blank______ state. - desired

A consumer's lifestyle is a significant determinant of his or her actual state because - that is how the consumer chooses to live, given the constraints imposed by his or her resources. A new model of headphones offers both noise cancellation and enhanced bass facilities at an affordable price. Ron considers replacing his current headphones, but later he puts off his decision since his headphones have a great sound and have little outside interference. In this scenario, which factor most likely reduced Ron's desire to purchase the new headphones? - low magnitude of discrepancy between his desired and actual states Aster plans to buy a new smartphone. She has expertise in technology and stringently compares the features of different smartphones both online and in stores before purchasing. In this scenario, the decision-making process used by Aster is Blank______ decision making. - extended Dov is a novice when it comes to using technology. He prefers using cell phones to make and receive calls. He is put off by the complexity of using a smartphone and the frequent upgrading they require. Since Dov is aware of this difficulty, he faces a(n)Blank______ problem. - active Marlo was very happy after receiving her acceptance letter from the university. This scenario illustrates Marlo's Blank______ state. - actual Kenneth and Rose bought a new home and have been shopping for media room and bedroom furniture. What is influencing their furniture shopping desire? - previous decision True or false: Perceptions of the actual state of a consumer are determined only by a consumer's current situation. - False What are the two factors that determine the level of a consumer's desire to resolve recognized problems? - the magnitude of the discrepancy between the consumer's desired and actual states the relative importance of a problem If a consumer lacks awareness of a problem, it is referred to as a(n) Blank______ problem - inactive Which situation shows how a consumer's prior decision influences their future decisions within the same product category? - when a consumer joins a health club and needs to buy running shoes and athletic wear What are the four concerns marketing managers have related to problem recognition? - suppressing problem recognition among consumers knowing the problems consumers face

When trying to discover consumer problems, a company would test the effects of lighting, temperature, and sound on a consumer's flexibility and fatigue by using - human factors A firm might attempt to influence generic problems recognition when which two conditions exist? - It is early in the product life cycle. When the firm has a high percentage of the market. Examination of problems encountered by consumers while using a product or brand and the purchase is referred to as analysis. - product After identifying a consumer problem, marketing managers can try to solve the problem by - structuring the marketing mix. Why do firms attempt to create selective problem recognition in consumers? - to maintain or gain market share ______ problem recognition arises when a consumer is faced with a discrepancy that can be reduced by having a variety of brands within a product category. - Generic What are two approaches used by marketers to activate problem recognition in consumers? - influencing consumers' desired states influencing consumers' perception of their actual states Marketers would prefer suppressing problem recognition by consumers when they don't

  • want customers to recognize faults in their products or brands. ______ problem recognition arises when consumers are faced with a discrepancy, which only one brand can solve. - Selective Drag the description of an approach used by marketers to activate problem recognition in consumers to the approach it describes. Instructions Influencing consumers' desired state Influencing consumers' perception of their actual state - Advertising benefits that products offer in the hope that consumers begin desiring those benefits Advertising assumed desired states by designing ads that result in individuals doubting their current satisfaction levels The tobacco industry is an example of a group that prefers to Blank______ the government-issued health warnings associated with smoking. Multiple choice question. - suppress