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Consumer Behavior in the International Context: Psychological and Social Dimensions, Slides of Marketing Management

Dayalbagh Educational Institute Marketing Management

This chapter explores the psychological and social dimensions of consumer behavior in an international context. Topics include motivation, learning, personality, psychographics, perception, attitude, social class, group dynamics, opinion leadership, and the diffusion process of innovations. Additionally, the document discusses hofstede's national cultures and their impact on consumer behavior, as well as factors affecting perception of product quality from a country of origin perspective.

Typology: Slides

2012/2013