Partial preview of the text
Download Consumer Magazines and more Slides Consumer Law in PDF only on Docsity!
pwe | Australia PwC Australia > PwC Industry Sectors > Entertainment and Media . Consumer Magazines Executive summary The magazine business is one that has been disrupted so significantly, that defining what is or isn’t a magazine is becoming difficult. For the traditional physical product, growth continues to be elusive, with the scale and frequency of titles unsustainable in an era of ubiquitous access to similar content at zero cost. The dominant Australian publishers, Pacific Magazines, Bauer Media and News Corp, have had to diversify their revenue streams so much that the masthead brand is the core product, and the medium by which it reaches consumers, be it social media, everts and activations, website or the traditional magazine product, is very much secondary. Stabilisation and/or growth for the magazine industry may come from revenue stream diversification, leveraging the strength of heritage brands to connect with audiences through multifaceted, customer-centric platforms, and using first party data and insights to increase understanding of audiences, in order to drive loyally Growth Drivers 1. Revenue stream diversification Pace Redes) EWN Seog eae Mutou cat cs iad Qutlook 2019 c nsumer mag: ‘X 7 
