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Content Management - E-Commerce - Lecture Notes, Study notes of Fundamentals of E-Commerce

Aligarh Muslim UniversityFundamentals of E-Commerce

Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Notes of E-Commerce : Content Management, Sell, Hosted Solution, Source Platform, Specialist Software, Bespoke System, Shopping Carts, Security, Recommendation Engines, Personalisation

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2012/2013

Uploaded on 07/29/2013

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LECTURE 2: COMPONENTS OF ECOMMERCE
DI FF ERE NT LEVE LS OF DE VELOP MENT
Become an associate - see my Books page
Sell within eBay, Amazon
Use simple PayPal buttons on your website
Create using a hosted solution such as Shopify
Use an Open Source platform such as osCommerce or Magento
Use specialist software such as ATG
Create a bespoke system
SO ME TE CH NOL OG IES W E A RE LOOK IN G A T:
Content management
Shopping carts
Security
Recommendation engines
Personalisation
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LECTURE 2: COMPONENTS OF ECOMMERCE

DIFFERENT LEVELS OF DEVELOPMENT

 Become an associate - see my Books page  Sell within eBay, Amazon  Use simple PayPal buttons on your website  Create using a hosted solution such as Shopify  Use an Open Source platform such as osCommerce or Magento  Use specialist software such as ATG  Create a bespoke system

SOME TECHNOLOGIES WE ARE LOOKING AT:

 Content management  Shopping carts  Security  Recommendation engines  Personalisation

CONVERTING VISITORS TO LONG-TERM CUSTOMERS

[repeated – from the Lecture 1]Get o marketing (search engines optimisation, other sites to drive traffic, target advertising…)  Engage o user interface (good design of customer experience) o decision support o guided navigation o product exploration o site search  Convert o shopping cart o customer reassurance o product recommendation o up sell and cross sell  Build relationship o customer accounts o personalisation o post-purchase services o social networking

BEHIND THE SCENE

 Advertising tools  Social network marketing systems  Email marketing tools  Search engine marketing tools  Merchandising Tools  Content Management  Store Management  Promotions  Order Processing  Warehouse Systems  Inventory Management  Retail/EPOS Systems  Returns Handling  Shipping & Taxes  Security & Fraud Detection  Payment Gateway  Customer Service Tools  CRM (Customer Relationship Management)  Customer Tracking  Reporting