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Corning
Gorilla
Glass
QUICK GUIDE
This Quick Guide explains how to use the Corning® Gorilla® Glass name and logo in your marketing activities.
Please note that there is only one logo for all references to Corning Gorilla Glass, whether referring to
Corning Gorilla Glass, Corning Gorilla Glass 3, or Corning Gorilla Glass 4.
Using the Corning Gorilla Glass name properly in text documents (e.g., brochures, ad copy, Web site content)
helps protect Corning’s name and reputation, which are two of our most valuable assets.
The Corning Gorilla Glass logo is designed to convey Corning’s leadership in specialty glass. The design
reflects the sleek sophistication of the product, while the black suggests the color and toughness of a gorilla.
Variations are available to suit the different requirements for product packaging, promotional items, online
marketing materials, and large format graphics. Do not modify these logos in any way.
All logos are provided in three file formats: Illustrator EPS, JPG, and TIF. Additional color options are available as well.
Only use the logo files provided by your Corning representative. If you have a marketing project not covered by
these guidelines, or need additional help, please work with your Corning representative to ensure compliance with
the Corning Gorilla Glass brand guidelines. All co-branding projects must be reviewed and approved by Corning.
The Quick Guide will be updated as needed, so please note the revision date below.
Corning Brand Guidelines
Version: 08.20.
The Corning® Gorilla® Glass Name
Use the full name to describe Corning® Gorilla® Glass, Corning® Gorilla® Glass 3, or Corning® Gorilla® Glass 4 in all marketing materials. It is important to clarify that Corning Incorporated is the source of our product. The entire name should have the same font and size throughout. Each word should be capitalized but it should not be written with all capital letters or italicized. Corning Gorilla Glass should never be translated but always written in English.
Always use the registered trademark symbol (®) on both “Corning” and “Gorilla” the first time the name appears on a page. When the first appearance is in a title or header, use the ® symbols for the first reference in the text of the document as well. For each subsequent reference on the page use Corning Gorilla Glass, with no symbols. Note how the symbols are used on this page. The name includes the ® symbols in both the title and the first sentence. When the name appears later, no symbols are needed. The ® symbol should be Superscript. If you are unable to use the ® symbol due to the software you are using, you should use the parenthetical version, (R).
If you have a large document with continuous text, a legend or footnote at the end of the document may be used to note the registration, e.g., “Corning and Gorilla are registered trademarks of Corning Incorporated.” Trademark symbols should still be used the first time the name appears in the title and the text of the document. Please note, this approach may not be used when parts of the document may be separated and distributed without the legend, e.g., a PowerPoint presentation where slides might be removed from the slide deck. Here you would trademark the name the first time it appears on each slide.
“Corning” is unique because it is both a short form of the corporate name, Corning Incorporated, as well as one of our most important trademarks. When referring to the corporation, the ® symbol is not necessary. When referring to a product, the ® symbol should be used. For example: Corning manufactures Corning® Gorilla® Glass.
Quick guide
General Guideline:
Always use the full name: Corning® Gorilla® Glass Corning® Gorilla® Glass 3 Corning® Gorilla® Glass 4
Always write Corning Gorilla Glass in English; never translate.
Include ® symbols in the title and the first time the name appears on a page.
Always keep the entire name at one font size.
Use the same font for the entire name.
Do not italicize.
Do not apply special text treatments to any part of the name.
Capitalize the first letter of each word.
® Registration marks should always be Superscript.
There is only one logo for all references to Corning Gorilla Glass, whether referring to Corning Gorilla Glass, Corning Gorilla Glass 3 or Corning Gorilla Glass 4.
The Corning® Gorilla® Glass Logo — File Name Specification Overview
The Primary, Secondary, and Square Corning® Gorilla® Glass logos are available in Illustrator EPS, JPG, and TIF file formats.
They are also available in three colors: Black, Corning Blue (PMS 301 ), and White.
Because of its association with the color of a gorilla and the toughness that conveys, Black is the standard color.
When a backdrop does not provide enough color separation or clarity for Black, either Corning Blue or White may be used. There will also be certain promotional items or marketing activities where the blue or white option will work best.
The logo files are organized into three folders: PRIMARy, SECONDARy and SQUARE.
There is also a descriptive word included in the folder names to help you identify them. The two versions with gradient shading are described as GLASS; the solid, 2 -color version as FLAT.
Each of the three folders contains the three file format options (Illustrator EPS, JPG, and TIF) and each of these folders contains files for each of the three colors (Black, Corning Blue, and White). TIF files are further organized by small, medium, and large file sizes.
Quick guide
The Corning® Gorilla® Glass Logo — File Name Specification
4 -color, dimensional versions for use on high quality printed materials such as specialty labels, brochures, large format printed materials and sales tools.
Files are available as Illustrator EPS, JPG, and TIF file formats
Square-corner, 4 -color versions for use on web sites, online marketing, and product information materials which use the Corning grid layout.
Files are available as Illustrator EPS, JPG, and TIF file formats
COR_GG_GLASS_BLK COR_GG_GLASS_BLU COR_GG_GLASS_WHT
COR_GG_FLAT_BLK COR_GG_FLAT_BLU COR_GG_FLAT_WHT
COR_GG_GLASS_BLK_ SQUARE CORNERS
COR_GG_GLASS_BLU_ SQUARE CORNERS
COR_GG_GLASS_WHT_ SQUARE CORNERS
2 -color flat versions for use on product packaging, simple stickers, and promotional items that cannot accept color gradients.
Files are available as Illustrator EPS, JPG, and TIF file formats
SECONDARY usage Corning Gorilla Glass logo files are found in the GG_FLAT_SECONDARY folder.
SQUARE usage Corning Gorilla Glass logo files are found in the GG_GLASS_SQUARE folder.
PRimARY usage Corning® Gorilla® Glass logo files are found in the GG_GLASS_PRimARY folder.
Quick guide
Corning® Gorilla® Glass Logo — Set Text Versions
There may be occasions when you have limited space or the project can’t use the logo or logotype files. you may use regular text to create a text version of the logo.
- Fonts should remain the same for the entire name.
- Recommended fonts: Sans Light, Arial, or Calibri
- Font style should be Regular and should be the same for the entire name.
- Font size should be the same for the entire name.
- Very small font sizes (less than 8 pts) should be set using Bold style.
- Font color should be black or white only.
- The name should not be underlined.
- ® symbols should be Superscript.
- If it is necessary to stack the name, align left.
- White fonts may be placed on a solid background for a negative effect.
The Sans Light & The Sans Bold
Corning®^ Gorilla®^ Glass
Corning® Gorilla®^ Glass
Corning®^ Gorilla®^ Glass
Corning® Gorilla®^ Glass
Arial Regular & Arial Bold
Corning® Gorilla® Glass
Corning® Gorilla® Glass
Corning® Gorilla® Glass
Corning® Gorilla® Glass
Corning®^ Gorilla®^ Glass
Corning® Gorilla®^ Glass
Corning® Gorilla® Glass
Corning® Gorilla® Glass
Corning®^ Gorilla®^ Glass
Corning® Gorilla®^ Glass
Corning® Gorilla® Glass
Corning® Gorilla® Glass
12 pt. regular Horizontal
12 pt. regular Vertical
6 pt. Bold Horizontal 6 pt. Bold Vertical
12 pt. regular Horizontal
12 pt. regular Vertical
6 pt. Bold Horizontal 6 pt. Bold Vertical
Corning®^ Gorilla®^ Glass
Corning® Gorilla®^ Glass
Corning®^ Gorilla®^ Glass
Corning® Gorilla®^ Glass
Corning® Gorilla® Glass
Corning® Gorilla® Glass
Corning® Gorilla® Glass
Corning® Gorilla® Glass
Calibri Regular & Calibri Bold
Quick guide
Corning® Gorilla® Glass Logo — Colors — GG_GLASS_PRIMARy
The Primary, Secondary, and Square Corning® Gorilla® Glass logos are available in three colors: Black, Corning Blue (PMS 301 ), and White. Because of its association with the color of a gorilla and the toughness that conveys, Black is the standard color for Corning Gorilla Glass. When a backdrop does not provide enough color separation or clarity for Black, either Corning Blue or White may be used. There will also be certain promotional items or marketing activities where the Blue or White option will work best.
The Primary and Square Corning Gorilla Glass logos are dimensional versions with a color gradient or shading treatment that looks like glass. you may not change the color shading formulas for these. Please use the color formula codes provided.
Vector Gradient: N/A using PMS DO NOT MODIFY
Vector Gradient: N/A using PMS DO NOT MODIFY
Vector Gradient: N/A using PMS DO NOT MODIFY
Vector Gradient: k75 > k Logotype: k DO NOT MODIFY
Vector Gradient: c27m7y0k0 > c100m45y0k Logotype: k DO NOT MODIFY
Vector Gradient: k2 > k Logotype: k
Vector Gradient: r99g100b102 > r35g31b Logotype: r209g211b DO NOT MODIFY
Vector Gradient: r181g213b240 > r0g101b Logotype: r255g255b DO NOT MODIFY
Vector Gradient: r250g250b250 > r217g217b Logotype: r88g89b
Vector Gradient: 636466 > 231F Logotype: D1D3D DO NOT MODIFY
Vector Gradient: B5D5F0 > 0065A Logotype: FFFFFF DO NOT MODIFY
Vector Gradient: F8F8F9 > DCDDDE Logotype: 58595B
GG_GLASS_PRIMARy PMS CMyK RGB HEX
Quick guide
Corning® Gorilla® Glass Logo — Colors — GG_GLASS_SQUARE
The Primary, Secondary, and Square Corning® Gorilla® Glass logos are available in three colors: Black, Corning Blue (PMS 301 ), and White. Because of its association with the color of a gorilla and the toughness that conveys, Black is the standard color for Corning Gorilla Glass. When a backdrop does not provide enough color separation or clarity for Black, either Corning Blue or White may be used. There will also be certain promotional items or marketing activities where the Blue or White option will work best.
The Primary and Square Corning Gorilla Glass logos are dimensional versions with a color gradient or shading treatment that looks like glass. you may not change the color shading formulas for these. Please use the color formula codes provided.
Vector Gradient: N/A using PMS DO NOT MODIFY
Vector Gradient: N/A using PMS DO NOT MODIFY
Vector Gradient: N/A using PMS DO NOT MODIFY
Vector Gradient: k75 > k Logotype: k DO NOT MODIFY
Vector Gradient: c27m7y0k0 > c100m45y0k Logotype: k DO NOT MODIFY
Vector Gradient: k2 > k Logotype: k
Vector Gradient: r99g100b102 > r35g31b Logotype: r209g211b DO NOT MODIFY
Vector Gradient: r181g213b240 > r0g101b Logotype: r255g255b DO NOT MODIFY
Vector Gradient: r250g250b250 > r217g217b Logotype: r88g89b
Vector Gradient: 636466 > 231F Logotype: D1D3D DO NOT MODIFY
Vector Gradient: B5D5F0 > 0065A Logotype: FFFFFF DO NOT MODIFY
Vector Gradient: F8F8F9 > DCDDDE Logotype: 58595B
GG_GLASS_SQUARE PMS CMyK RGB HEX
Quick guide
Corning® Gorilla® Glass Logo — Size
The logo size will vary depending upon your project. Sizes .5” (12.7mm) and smaller may be difficult to read and are not recommended. For very small sizes, the logotype file or an all-text version may be easier to read. For online and mobile devices, the horizontal or vertical logotype lockup file may be best.
2” (50.8mm) square 1.5” (38.1mm) square = best
1” (25.4mm)square .5” (12.7mm) square = may be difficult to read
Quick guide
NOTE:
In instances where space is a constraint, a Corning® Gorilla® Glass Logotype file should be used.
Corning® Gorilla® Glass Logo — CHANGES NOT ALLOWED
In order to protect the image of the brand and convey a consistent message, changes to the logo are not allowed. If you have a marketing need not covered by these guidelines, contact your Corning representative.
Below are examples of changes to the logo that are NOT allowed:
DO NOT modify the logotype color.
DO NOT re-size the logotype.
DO NOT alter the logotype position.
DO NOT add imagery.
DO NOT create new logos.
DO NOT set type in “descriptive” fonts.
CORNING
R
Gorilla
R
CORNING Glass R (^) GorillaR (^) Glass
DO NOT set type in “descriptive” fonts OR colors other than black or white.
DO NOT change the box shape. DO NOT change the box shape. DO NOT change the file color.
DO NOT re-size the logotype.
DO NOT modify the logo.
DO NOT modify the logo.
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Quick guide
