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Question 1. Which term best describes the generation of novel ideas without regard to feasibility? A) Innovation B) Creativity C) Implementation D) Optimization Answer: B Explanation: Creativity focuses on novelty; feasibility is addressed later during innovation. Question 2. In the Four P’s model, which “P” refers to the external conditions that support creative work? A) Person B) Process C) Press D) Product Answer: C Explanation: “Press” denotes the environmental factors that influence creativity. Question 3. Which of the following is a common myth that hinders creative effort? A) Failure is a learning opportunity B) Creativity requires special talent C) Collaboration sparks ideas D) Play enhances imagination Answer: B
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Explanation: Believing creativity is a rare gift discourages effort; it is a skill that can be developed. Question 4. The first stage of the Four‑Stage Model of Creativity involves which activity? A) Incubation B) Illumination C) Preparation D) Verification Answer: C Explanation: Preparation gathers information and defines the problem before subconscious processing. Question 5. In the CPS model, the “Develop” phase primarily uses which thinking style? A) Divergent B) Convergent C) Analytical D) Reflective Answer: B Explanation: “Develop” refines and selects ideas, requiring convergent thinking. **Question 6. Divergent thinking is characterized by: ** A) Selecting the best solution B) Generating many alternatives C) Evaluating feasibility D) Implementing a plan Answer: B
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Question 10. Which of the following is a component of the “Six W’s” technique? A) Who B) When C) Why D) All of the above Answer: D Explanation: The Six W’s include Who, What, Where, When, Why, and How. Question 11. Synectics primarily relies on which creative device? A) Random word generation B) Analogy C) Brainstorming D) Market research Answer: B Explanation: Synectics uses analogies to make the familiar strange. **Question 12. A forced‑association technique typically introduces: ** A) A similar concept B) A random, unrelated word C) A statistical model D) A user persona Answer: B Explanation: Random words force unexpected connections.
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**Question 13. When using a metaphor to solve a problem, you are: ** A) Simplifying data B) Mapping one domain onto another C) Conducting a survey D) Drafting a budget Answer: B Explanation: Metaphors transfer meaning from one domain to illuminate another. **Question 14. Sketching as a visual technique mainly aids in: ** A) Legal compliance B) Clarifying abstract ideas C) Financial forecasting D) Scheduling tasks Answer: B Explanation: Drawing externalizes thoughts, making intangible concepts concrete. **Question 15. Mind mapping helps participants to: ** A) Rank ideas by cost B) Explore relationships between concepts C) Write code D) Conduct interviews Answer: B Explanation: Mind maps visually cluster related ideas. **Question 16. Sensory deprivation can stimulate creativity by: **
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B) Imagining an ideal future state to guide present actions C) Conducting time‑series analysis D) Scheduling meetings in advance Answer: B Explanation: Visualizing the desired future creates a roadmap for current decisions. Question 20. Which hat in Edward de Bono’s Six Thinking Hats focuses on emotional reactions? A) White B) Red C) Black D) Green Answer: B Explanation: The Red hat represents feelings and intuition. **Question 21. The most effective rule for brainstorming is to: ** A) Critique ideas immediately B) Generate as many ideas as possible without judgment C) Limit participants to five D) Use only written notes Answer: B Explanation: Deferring evaluation maximizes idea flow. Question 22. In the 6‑ 3 ‑5 brainwriting method, each participant writes ___ ideas in ___ minutes and passes the sheet to ___ others. A) 3, 5, 6
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B) 5, 6, 3
C) 6, 5, 3
D) 5, 3, 6
Answer: A Explanation: Six participants write three ideas in five minutes, then rotate. Question 23. Which SCAMPER prompt encourages replacing a component with something else? A) Substitute B) Combine C) Adapt D) Eliminate Answer: A Explanation: “Substitute” asks what could be swapped for a new element. **Question 24. Lateral thinking primarily aims to: ** A) Follow linear cause‑effect chains B) Break conventional patterns of reasoning C) Increase speed of calculation D) Validate existing solutions Answer: B Explanation: It seeks non‑obvious connections and alternative pathways. **Question 25. Affinity diagramming is used to: ** A) Rank ideas by cost
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C) Record meeting minutes D) Generate financial forecasts Answer: B Explanation: Matrices make trade‑offs explicit through scoring. **Question 29. Rapid prototyping mainly serves to: ** A) Secure patents before testing B) Test assumptions quickly and gather feedback C) Produce final market‑ready products D) Conduct legal audits Answer: B Explanation: Early, low‑fidelity prototypes reveal strengths and weaknesses fast. **Question 30. When a dominant participant monopolizes a session, the facilitator should: ** A) Ignore the behavior B) Encourage quieter members to speak and set turn‑taking rules C) End the meeting immediately D) Vote them out Answer: B Explanation: Structured turn‑taking restores balanced participation. **Question 31. “Killer phrases” that stifle creativity include: ** A) “What if we tried this?” B) “That will never work.” C) “Let’s explore more.”
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D) “Can we prototype?” Answer: B Explanation: Negative absolutes shut down idea flow. **Question 32. A facilitator’s primary role during creative sessions is to: ** A) Provide all the answers B) Balance divergence and convergence while managing group dynamics C) Enforce strict hierarchy D) Record only decisions Answer: B Explanation: Facilitators guide process, not content. **Question 33. Translating a concept into an actionable plan requires: ** A) Only a catchy slogan B) Clear steps, resources, timelines, and responsible owners C) A large budget alone D) Legal contracts only Answer: B Explanation: Execution needs concrete details and accountability. **Question 34. An effective pitch to stakeholders should highlight: ** A) Technical jargon B) Novelty, value proposition, and ROI C) Personal anecdotes unrelated to the idea D) Lengthy background history
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Explanation: Safety removes fear of judgment, fostering openness. **Question 38. Designing a workspace that promotes cross‑pollination often includes: A) Open‑plan areas, flexible seating, and visual idea boards Answer: A Explanation: Physical cues and shared spaces stimulate spontaneous interactions. **Question 39. Continuous reflection in creative processes is called: ** A) One‑off brainstorming B) Iterative improvement C) Static analysis D) Final evaluation only Answer: B Explanation: Iteration cycles incorporate learning and refinement. **Question 40. A “perspective audit” typically reviews: ** A) Financial statements only B) Diversity of thought and decision‑making lenses used C) Marketing slogans D) Legal compliance checklists Answer: B Explanation: Audits ensure multiple viewpoints are considered. **Question 41. Measuring ROI of a creative initiative often involves: ** A) Counting the number of ideas generated
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B) Tracking impact metrics such as revenue uplift, cost savings, or market share change C) Surveying employee satisfaction only D) Recording meeting minutes Answer: B Explanation: ROI links creative output to tangible business results. **Question 42. Ethical considerations in innovation include: ** A) Ignoring user privacy B) Assessing unintended social or environmental consequences C) Prioritizing speed over safety D) None of the above Answer: B Explanation: Responsible innovation evaluates broader impacts. **Question 43. Inclusive design ensures that solutions are: ** A) Tailored only to the majority user B) Accessible and beneficial to diverse users, including marginalized groups C) Developed without user input D) Focused solely on profit Answer: B Explanation: Inclusivity expands reach and fairness. **Question 44. Intellectual property protection is important because: ** A) It discourages sharing ideas B) It safeguards creators’ rights and enables commercialization
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C) Immediate rejection D) Isolation of concepts Answer: B Explanation: It encourages additive collaboration rather than dismissal. Question 48. Which stage of the Four‑Stage Model typically involves subconscious processing? A) Preparation B) Incubation C) Illumination D) Verification Answer: B Explanation: Incubation allows the mind to work beneath awareness. Question 49. In the CPS model, “Clarify” primarily uses which tool? A) SWOT analysis B) Problem definition worksheets C) Financial modeling D) Gantt charts Answer: B Explanation: Clarify focuses on understanding the problem fully. Question 50. Convergent thinking is essential during which CPS phase? A) Ideate B) Clarify
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C) Develop D) All phases equally Answer: C Explanation: Development narrows ideas to workable solutions. Question 51. Which of the following best illustrates a “Yes, And…” response? A) “That’s a bad idea.” B) “I like the concept; let’s add a digital component.” C) “We should discard that.” D) “Let’s stick to the original plan.” Answer: B Explanation: It acknowledges and expands the suggestion. **Question 52. A “random word” technique is used to: ** A) Generate statistical forecasts B) Spark unexpected associations for idea generation C) Create brand names only D) Conduct market segmentation Answer: B Explanation: Random words disrupt habitual thought patterns. **Question 53. When applying the “Combine” prompt in SCAMPER, you are asked to: ** A) Remove an element B) Merge two or more ideas/components C) Reverse the order
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Answer: B Explanation: Imagining the future aligns current steps with long‑term goals. **Question 57. The “Red Hat” in the Six Thinking Hats method encourages participants to: ** A) Provide data‑driven analysis B) Express feelings and intuition C) Identify obstacles D) Generate alternatives Answer: B Explanation: Red hat is about emotions and gut reactions. Question 58. Which of the following is NOT a typical outcome of the “Incubation” stage? A) Sudden insight (illumination) B) Deep analysis of data C) Unconscious processing of information D) Reduced mental load on the problem Answer: B Explanation: Incubation is passive; deep analysis belongs to preparation. **Question 59. The “Reverse” prompt in SCAMPER asks you to: ** A) Eliminate an element B) Turn the process upside‑down to see new possibilities C) Combine two ideas D) Substitute a component Answer: B
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Explanation: Reversing encourages looking at the opposite direction. **Question 60. In a brainstorming rule set, “defer judgment” means: ** A) Vote on ideas immediately B) Allow criticism during idea generation C) Suspend evaluation until after the session ends D) Rank ideas as they appear Answer: C Explanation: Delaying critique keeps the flow of ideas uninterrupted. Question 61. Which of the following best describes “idea meritocracy”? A) Decisions based on seniority B) Evaluating ideas solely on their intrinsic quality C) Voting based on popularity D) Random selection of proposals Answer: B Explanation: Meritocracy rewards the best ideas, not the author’s status. **Question 62. The “Six W’s” technique is most useful for: ** A) Budget allocation B) Deep problem diagnosis and reframing C) Hiring decisions D) Legal compliance checks Answer: B Explanation: Asking Who, What, Where, When, Why, How uncovers hidden aspects.
