Data Collection Guided Notes.
From Data collection PowerPoints
1. Name three categories of groups that are collecting data on you.
a. Government
b. Healthcare Providers
c. Financial Institutions
2. Name three types of data they are collecting.
a. Phone Numbers
b. Names
c. Address
3. Name three government agencies that are collecting data from you and give 1 example.
a. IRS
i. The IRS collects data on your annual income, deductions, and taxes paid based
on tax returns
b. TSA
i. When you travel by air, the TSA collects data about your travel itinerary,
including name, DOB, and gender.
c. DMV
i. The DMV collects data on your driving history, including any traffic violations,
license status, and vehicle registration info.
4. Name three reasons private companies keep data on you.
a. Personalization and Improved Service
b. Marketing and Targeted Advertisement
c. Business Analytics and Decision Making
How has the Internet changed Marketing?
Internet marketing enables you to personalize offers to customers by building a profile of their
purchasing history and preferences.
5. What is a Data Aggregator/brokers?
6. A data broker is an individual or company that specializes in collecting personal data or data
about companies, mostly from public records.
7. List three ways Data Aggregators/brokers get their information?
a. Public Records
b. Online/Offline Surveys
c. Purchases/Transactions
8. Over the last three days we discuss that companies are “tracking you” what does that mean?
9. It means the company is collecting, analyzing and storing data related to your behavior,
preferences, etc.
10. Define a cookie?
11. A small piece of data sent from a website and stored on the users computer by the users web
browser while user is on the internet.
12. What is a third-party cookie?
