D077 VERIFIED ACCURATE STUDY GUIDE
Promotion vs Price - Answers - Promotion is a discount for a set period of time. Price is
a flat discount all the time.
price fixing - Answers - an agreement among firms to charge one price for the same
good
predatory pricing - Answers - selling a product below cost to drive competitors out of the
market
price discrimination - Answers - the business practice of selling the same good at
different prices to different customers
SWOT analysis - Answers - a planning tool used to analyze an organization's strengths,
weaknesses, opportunities, and threats
BCG Matrix - Answers - analyzes business opportunities according to market growth
rate and market share
Porter's Five Forces - Answers - Also known as Industry and Competitive Analysis. A
framework considering the interplay between (1) the intensity of rivalry among existing
competitors, (2) the threat of new entrants, (3) the threat of substitute goods or services,
(4) the bargaining power of buyers, and (5) the bargaining power of suppliers.
BCG Matrix: Dogs - Answers - low growth; weak competitive position
BCG Matrix: Stars - Answers - high growth; strong competitive position
BCG Matrix: Cash Cows - Answers - low growth with strong competitive position
BCG Matrix: Question Marks - Answers - low market share, high growth
tactic vs strategy - Answers - shorter vs long term
Marketing Plan - Answers - A formal, written document that directs a company's
activities for a specific period of time.
Which component of the marketing planning process utilizes situation analysis to
address the needs of the target customer? - Answers - Strategy
product differentiation - Answers - real or imagined differences between competing
products in the same industry
