demand analysis explained, Essays (university) of Economics

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2018/2019

Uploaded on 10/18/2019

mrinal-bhatnagar
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Objectives of this Session
By the end of this session you will be able to
understand the concepts related to demand viz.
Its law, exceptions, determinants and kinds of
elasticity
Each subtopic will be followed up on by a small
discussion around it taking a real life example
Happy Learning!
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Objectives of this Session

 By the end of this session you will be able to understand the concepts related to demand viz. Its law, exceptions, determinants and kinds of elasticity  Each subtopic will be followed up on by a small discussion around it taking a real life example Happy Learning!

Demand and its Law

 Desire backed by willingness and ability  Market Demand – sum total of all individual demands  Law of Demand – functional relationship between price and quantity demanded  Why a downward sloping curve? Income Effect - Real Y increases when price decreases Substitution Effect – inducement to substitute it for other commodities

Extension and Contraction of Demand

Increase and Decrease of Demand

 When Q changes in response to change in P and we move along the curve  When Q changes in response to change in factors other than price and the demand curve shifts

Exceptions to the Law of Demand

 Veblen Effect – example diamonds  Giffin Goods  Expectations regarding future – example gold  Business Cycle  Brands – Apple phone

Importance of Price elasticity

 Pricing Decision of Firms  Uses in Economic Policy regarding price regulation  Explanation of paradox of plenty – example: bumper crop yielding less Y  Uses in international trade – example: devaluation of currency  Importance in fiscal policy

Cross Elasticity of Demand  Cross Elasticity = % Change in Qx / % Change in Py If two commodities are substitutes, the cross elasticity of demand between them is positive. The rise in the price of one causes the demand for the other to rise.  (^) If two commodities are complementary, the cross elasticity between them is negative. The rise in price of one causes a fall in the demand for the other Demand curve shifts rightward in case of complementary goods and leftwards in case of substitutes

Income Elasticity of Demand  Income Elasticity = % change in Q / % change in Y  For normal goods income elasticity in positive, i.e. When Y increases change in Q is positive  For inferior goods income elasticity is negative, i.e. When Y increases change in Q is negative  For luxuries income elasticity is more than 1 as they bulk larger portion in budget  For necessities income elasticity is less than 1 as they show a decline in proportional Y spent as Y increases

Importance of Income Elasticity  Decision making both by business firms and industry  Marketing strategy