Mission Model Canvas
Project title:
Created by:
Date:
Version:
EcoPUB
Juan Lopez-Villarejo
29-09-2021
Partners & Support 🤝
Activities 🤝
Offer 🤝
Relationship, Community 🤝
Target groups 🤝 🤝 🤝
Which persons and
organizations can support your
project and act as
intermediaries?
Citizens
- We the People (some citizens)
- Happycitylab (Dan Acher)
Civil Society
- One Planet Lab
- WWF (Ingrid Fumasoli)
- Greenpeace
- Swiss Youth for Climate (Adrien
Legrain, Anaïs Campion)
- Artisans de la Transition
- Alliance Sud
Political
- Green Party
- Green Liberal Party (Marc Wuarin,
Pascal Seeberg)
- Federal Council for the 2030
Agenda (M. Jacques Ducrest)
Eco-responsible Business
- BLab (Jonathan Normand)
What activities does your idea
need?
- Engaging decision-makers
(SRG SSR and Federal
Government)
- Proposal writing
- Campaigning / Community
management
- Managing volunteers
Proposal 1: “1-min for climate” piece
after each weather forecast
Proposal 2: label ads of unsustainable
products with a disclaimer
What proposition and value do you
offer to the people you want to
address?
- To SRG SSR: according to Swiss
Constitution, they have an obligation to
“education and free-opinion forming”.
Hence, the “1-min for climate” proposal
supports their mission.
- To Government: Proposals 1 and 2
combined will raise public awareness and
hence our representatives can be more
ambitious on legislation related to
sustainability
- To Environmental organizations: raising
public awareness on global sustainability
issues and hence on their work!
- To small and eco-responsible
businesses: rewarded with economic
incentives, since advertisements of
unsustainable products and big
corporations are disfavored.
- To citizens: free high-quality
sustainability-related content
How do you maintain
relationships with your target
groups?
A dedicated full-time coordinator
embedded in a bigger structure,
such as WWF or One Planet
Lab, managing the relationships
with decision-makers, and
amplifying the community
activities with volunteers
Who do you want to address
with your idea or project?
- SRG SSR, Swiss Broadcasting
Corporation board and
programming unit, for proposal
on „1-min for climate“
- Federal Government
politiciens, for proposal on „label
ads of unsustainable products
with a disclaimer“
Who will jump at it?
- Environmental organizations’
marketing&comms unit
- CEOs and business
developers of Small and eco-
responsible businesses
- Everyday citizens
Resources
Channels 🤝
What do you need to implement
your idea? (e.g. physical,
material, personnel, etc.)
- 1 full time person during 1 year
(Coordinator/Campaigner)
- 1 hosting structure, such as a
sustainability Lab
(10%-20% person’s time offered
to the hosting structure)
Which channels will you use to
reach your community?
- Personal and professional
contacts of coordinator,
volunteers, hosting organization
- Press Media, Social Media
- All Media Outlets, including TV
and radio in phase 2 (once
proposals are implemented!)
Budget 🤝
Impact 🤝
What costs do you expect to incur in order to realise your idea?
What are the costs?
90’000-110’000 CHF – 1 person, 1 year
4’000 CHF transport (abonnement general)
1’000 CHF compensation for using personal laptop and phone
1’000-3’000 CHF consulting in basic communication materials
Phase 1: until proposals are implemented
Indicators: (1a) number of supporters of the proposals (2a) number of supportive decision
makers
Phase 2: once proposals are implemented. These proposals help raise public awareness of
global sustainability challenges. Public awareness precedes collective action. (*)
Indicators: (2a) audience rate of “1 minute for climate” (2b) number of ads with a disclaimer (2c)
public awareness surveys (2d) increased number of memberships/followers of environmental
organizations (2e) increased number of supporters of sustainability Initiatives
*According to a public survey of the Ipsos Agency [Perils of Perception: climate change],
people say they know about climate, but they don’t really know. For example, very few can tell
the 3 top individual actions to tackle climate change (let alone the 3 top systemic actions).
Model by: Strategyzer (https://www.strategyzer.com). Adaption by: Clima Now (https://www.climanow.ch). License: CC BY-SA 3.0
