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MPU3253E Design Thinking
How Will You Be Assessed
Types Activities Marks
Weightage
Formative
(Individual)
Quizzes 30 30
Formative
(Group)
Research Report 10
Group Wiki 40
Group Pitch 20
Total 100 100
Lesson at a Glance:
Week /
Lesson
Topics
Individual
Assessment
Group
Assessment
1 Course Overview
Design Thinking Project
What is Design Thinking?
Introduction to Design
Thinking
The Design Thinking Model
Design Thinking Model in
Practice
The Design Process
Divergent Thinking vs.
Convergent Thinking
Quiz 1 (5%)
Quiz 2 (2%)
Divergent
Thinking
Group Wiki (40%).
Create new wiki page:
“Page 1 – Our Group”
2 Phase 1: Discover
The Discover Phase
Primary Research vs.
Secondary Research
Discovery Canvas
Personas
Empathy Map
Quiz 3 (3%)
Secondary
Research
Group Wiki (40%).
Create new wiki page:
“Page 2: Discover”
3 Phase 2: Define
The Define Phase
Problem/Need Statements
How Might We Questions
Group Wiki (40%).
Create new wiki page
“Page 3: Define & Develop”
Group Research Report (10%)
Week /
Lesson
Topics
Individual
Assessment
Group
Assessment
Phase 3: Develop
The Develop Phase
Brainstorming
Impact/Effort Matrix
Quiz 4 (5%)
4 Business Model Canvas
Business Model Canvas
Value Proposition Canvas
Quiz 5 (5%)
Canvas
Group Wiki (40%).
Create new wiki page
“Page 4: Business Model Canvas”
5 Phase 4: Deliver
The Deliver Phase
Prototype
Quiz 6 (5%)
prototype
Group Wiki (40%).
Create new wiki page
“Page 5: Deliver”
6 Phase 5: Iterate
The Iterate Phase
Feedback grid
Quiz 7 (5%)
Cart
Group Wiki (40%).
Create new wiki page
“Page 6: Iterate”
7 Pitch
Pitch
Pitch Presentation
Group Pitch (20%)
Group Research Report (10%)
This report is part of your group assignment. Make sure you join a group and start collaborating.
By week 2, students should already be in their groups. There should be 5 members in a group for the group project.
Tasks:
- Identify the design challenge / problem the group is interested to solve.
- Design the survey / interview questions (primary research).
- Report on the findings (at least 50 survey participants OR 10 interviewees). During the weekly online meeting
with instructor – Week 3, present the group research report.
- Submit the Group Research Report in ppt format in Week 3 through ‘My Group Assignment’ (left panel).
- Sketch / photo or screen shot / upload a video of the prototype
(the different versions if any)
6 6 - Iterate A) Feedback Grid
Get feedback from the users, and arrange the comments according to the
categories:
Likes - what they like about the solution
Dislikes - what they dislike about the solution (area of improvement)
Questions- what questions they have in mind about the solution
Ideas - what new ideas they would like to propose
B) Insights / action plan (to improve your idea / prototype before the Final
Pitch for Week 7
Group Pitch (20%)
In Week 7, students will pitch their idea in 5 minutes. Each group will be scheduled a slot for online pitch.
Format:
Problem
(Describe the pain of the target users / Market validation – provide evidence to support)
Solution/ Prototype
- Name of the product or service / How does it work
(Show and tell how it will solve the problem or fill the gaps)
Market Potential
- Target Market, key partners, resources, marketing, cost and revenue
Value Proposition & Business Viability
- How the product or service creates value/benefits the users?
- What is the scale up potential?
MARKING RUBRICS
Group Research Report (10%)
Marking
Rubrics in
Blackboard:
Category
Excellent
Good
Average
Needs Improvement
Organization
All required items are
included and well
organized
All required items are
included and organized;
All required items are
included. Some
organization.
A significant number of
required items are missing.
Poorly organized.
Design
Challenge /
Problem
Clearly described the
problem, gaps or
opportunity to look into.
Sufficiently described the
problem gaps or
opportunity to look into.
Covered the basic
information.
Covered minimal
information, or with short
and vague description.
Questions for
the survey /
interview
All questions are well
designed in order to gain
insights for the design
challenge or users.
Most questions are well
designed in order to gain
insights for the design
challenge or users.
Overall questions are
designed relevant to the
design challenge or
users.
The questions shows a lack
of thoughts in order to gain
insights for the design
challenge or users.
Validation:
Primary
Research
Exceptionally well-
presented with required
information. Information
is supported with specific
or relevant evidence &
facts.
Well-presented with
required information.
Information is developed
and supported with
evidence and details,
mostly specific and
relevant.
Presented with the
required information.
Content is sound and
solid; ideas are presented
but not particularly
supported with specific or
relevant evidence.
Do not meet the required
information. Content is not
sound and not well
supported with relevant
evidence and details.
Summary of
the
Key Findings
The key findings are well
listed/summarized;
provide good insights to
further define the problem
statement and develop
solutions.
The key findings are
listed/summarized;
provide good insights to
further define the problem
statement and develop
solutions.
The key findings are
generally listed/
summarized; provide
insights to further define
the problem statement
and develop solutions.
The key findings are not
sound or relevant in order
to provide insights to further
define the problem
statement and develop
solutions.
Group Pitch (20%)
Marking
Rubrics in
Blackboard:
Category
Excellent
Good
Average
Needs Improvement
Problem
Statement
Market
Validation
Clear description of problem
and explanation of how this
problem affects user/society.
Somewhat clear
description of
problem and
explanation of how
this problem affects
user/society.
Unclear description
of problem or
explanation of how
this problem affects
user/society.
No description of problem or
explanation of how this problem
affects user/society.
Solution
Unique, clear, detailed
description of product/app/
services/concept and
explanation of its ability to
solve identified problems.
Somewhat fair, clear
description of
product/app/
services/concept and
explanation of its
ability to solve
identified problems.
Unclear description
of product/app/
services/concept or
explanation of its
ability to solve
identified problems.
No description of product/app
/services/concept or
explanation of its ability to solve
identified problems.
Impact
Scale up
potential
Clear, detailed description of
how solution would impact
user/society.
Somewhat clear
description of how
solution would impact
user/society.
Unclear description
of how solution
would impact
user/society.
No description of how solution
would impact user/society.
Quality of
Delivery
Extremely comfortable and
confident with excellent use of
gestures, vivid language, and
voice.
Fairly comfortable
delivery with
adequate use
gestures with some
variation in language
and voice.
Apparent
nervousness/un-
easiness with few
gestures, some oral
filers and nonverbal
distractions
Poor delivery with no gestures,
monotone voice, insufficient
volume, abundant oral fillers,
and nonverbal distractions.
Teamwork
All the members were well
prepared and contributed in
the pitching session.
Strong teamwork was
portrayed during the Q&A
session.
More than half of the
members contributed
in the pitching
session.
More than half of the
members showed
teamwork during the
Q&A session.
Less than half of the
members
contributed in the
pitching session.
Not much teamwork
showed during the
Q&A session.
Only one member from the
team contributed in the pitching
session.
Hardly any teamwork showed
during the Q&A session.
Q & A
Shows full knowledge of the
project. Questions are
answered clearly.
Shows adequate
knowledge of the
project. Questions
are answered
Shows minimal
knowledge of the
project. Some
questions are
answered.
Shows very minimal knowledge
of the project. Unable to answer
questions.
