Difference Between Marketing and Sales
Subject: Marketing Paper 2
Marketing and sales are one of the foremost important components of a business’s survival
within the market. While both are enthusiastic to at least one another many folks confuse
marketing with sales and vice-versa which can be an enormous mistake. Marketing involves
designing a product according to the wants of the market and customers, promoting the
merchandise through advertising etc. and fixing a competitive price for the merchandise.
Marketing could also be a platform which drives sales. While on the other hand the sales
process is what you're doing to successfully sell a product and fetch a contract. Sales and
marketing work together as one cannot do without the other. The success of a business is
critical to the success of these two important activities.
Marketing is that the backbone of a company’s future and launchpad for the sales. While the
marketing process encompasses the design of the merchandise, advertising etc. the sales
process is that the execution of all the efforts which involves direct interaction with client
either by in-person meeting or cold calls or by networking. But there's always an ongoing
rivalry between the two, one claiming dominancy over other. The marketing people say they
have an upper hand because they think it's they who designs the products, lays down the
strategy and also develops tools essential for sales. they say sales are the results of selling and
thus should follow its directions. The sales people won't suits this view and will be
completely opposite in their opinion. They think that it is the sales folks that actually sells a
product and convey money to the business.
