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Word file about SoundCloud. Can be used as an example for word PowerPoint presentations. Necessary information for that.
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GURAM: SoundCloud is an online audio distribution platform that was founded in 2007 by Alexander Ljung and Eric Wahlforss. They met while studying at the KTH Royal Institute of Technology, a university known for being one of the best schools in the world for computer science. Having bonded over a mutual love for music, they decided they wanted to create something like Flickr or WordPress but for audio. What started as a small community for artists to promote their audio offerings has become a strong choice for indie musicians to really get themselves out there. Post Malone, Chance the Rapper, and Kehlani are but a few mainstream music artists that originally started their careers on SoundCloud. SoundCloud is now a streaming service, a distribution platform for new and upcoming artists, and an online community for fans. But at its core, SoundCloud is all about letting you discover and listen to new music. At the time of writing, there are over 175 million registered SoundCloud users and over 200 million uploaded tracks. You can access SoundCloud on both the desktop website and mobile app. Listening to music on SoundCloud online is completely free and you don't even need to create an account to do so. In order to upload and comment on tracks, however, you will need to register. Free users have an upload limit of three hours of audio, and file sizes cannot exceed 4GB. Additionally, a track created by a free user can only be downloaded a maximum of 100 times.If your account exceeds three hours of uploaded audio, uploading will be temporarily disabled. To continue uploading, you will need to make space for new uploads by either deleting older tracks to get under the free limit, or by upgrading to the Pro Unlimited paid plan. SoundCloud Go+ is the next level up. For $9.99 a month, subscribers enjoy all the benefits of SoundCloud Go plus higher quality audio and access to SoundCloud's full catalog.
ANAR: In August 2014, SoundCloud announced a new program known as "On SoundCloud", which would allow "Premier" partners to monetize their content through pre-roll audio ads, channel sponsorships, mobile display ads, and native content. The company announced deals with a number of content partners (including Comedy Central and Funny or Die), independent labels, and YouTube multi-channel networks, and that it was in "active and ongoing, advanced discussions" with major record labels.In December 2014, it was reported that SoundCloud could potentially raise approximately US$150 million in new financing, resulting in a valuation surpassing one billion dollars. The major label issue became prominent again when the new financing information was released, as the lack of monetization was presented as an issue—SoundCloud signed an agreement with Warner Music Group as part of the new Premier program that allows both Warner Music, which also has a minor stake in the company, and its publishing division to collect royalties for songs they have chosen to monetize on the site; meanwhile, the other labels remained skeptical of the company's business model. By December 2014, SoundCloud had shared ad revenue with about 60 other Premier Partners.Concerns over the amount of revenue from the program led Sony Music Entertainment to pull its content from the service entirely in May 2015. In June 2015, SoundCloud announced that it had reached a deal with the Merlin Network, a group representing 20,000 independent record labels, to monetize their content through the Premier partner program. In January and March 2016, SoundCloud reached respective deals with Universal Music Group and Sony Music Entertainment
SABA: Through SoundCloud, a sub-genre of rap was created. As artists such as Smokepurpp, Yung Lean, XXXTentacion, Ski Mask the Slump God, Juice WRLD and Lil Pump originated from SoundCloud and rose to the Billboard top charts.The sound created was different from the mainstream, with a grittier and darker sound that results from a lack of production. SoundCloud rap is a lo-fi, melody driven, distorted sound with lyrics that usually focus on repetition and less on content. The SoundCloud artists themselves are known to have exaggerated appearances that include bright colored hair and face tattoos. These SoundCloud rappers are in the late teens to early twenties age range with a strong youth following. Smokepurpp, a SoundCloud artist, explained in a Rolling Stone article how the first songs he created and put on the platform were not recorded using a real microphone. The DIY nature of SoundCloud made it so millions of artists were able to put out their work without any studio equipment usually needed to make music. The freedom to upload on the platform allows for many SoundCloud rappers to post tracks impulsively or post many tracks at a time. The imperfect sound created by these SoundCloud rappers has contributed to their growing popularity and the creation of a rap sub-genre. As SoundCloud evolved and expanded beyond its initial user base, consisting primarily of grassroots musicians, many users complained that it had sacrificed its usefulness to independent artists in an attempt to appeal to the masses, perhaps in preparation for public sale. Such criticism particularly followed the launching of a revamped website in 2013 which, according to former CEO Alexander Ljung, was implemented for the purpose of increasing SoundCloud usage.On 3 July 2014, TorrentFreak reported that SoundCloud offered unlimited removal powers to certain copyright holders, allowing those copyright holders to unilaterally remove paid subscribers' content without recourse.