Principles of E-Commerce II:
E-services and Business
Models for the Web.
(PoE2-2008)
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Principles of E-Commerce II: Analyzing Successful E-Businesses and their Business Models, Slides of Fundamentals of E-Commerce
Information about a university course titled 'principles of e-commerce ii: e-services and business models for the web'. The course explores various aspects of creating e-services and business models for the web, using real-life case studies of successful businesses like google, amazon, and sap. Students will learn how to evaluate existing case studies, create new ones, and analyze the business models and strategies of these companies.
Typology: Slides
2012/2013
1 / 10
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Principles of E-Commerce II:E-services and Business
Models for the Web.
(PoE2-2008)
News on Teaching
Im WS 08 bitte ich die Lehrveranstaltung
„Principles of E-Commerce“
an zu der ich alle Studenten ob mit oder ohne Vorkenntnis herzlicheinlade!Die Veranstaltung beschäftigt sich mit der spannenden Frage wie ich voneine Geschäftsidee zu einem Businessplan komme um dann letztenendesvielleicht ein Start-Up für das Web zu gründen.Dabei analysieren wir den Internet-Markt und dessen Geschäftsmodelleum Antworten auf Fragen zu finden wie z.B.:- Wie und Warum sind Unternehmen wie beispielsweise Google undAmazon so erfolgreich?- Was muss ich tun, wenn ich eine gute Idee für E-Business habe?Neben diesen zentralen Fragen werden wir verschiedene andere Themenbehandeln rund um die Technologie des Internets, E-Commerce Metriken,Channel conflicts und mehr …
Set Up a Conceptual Framework forevaluating Existing Case Studies and creatingnew ones (class)Evaluate Existing Case Studies: IndividualReport (Readings/Web Resources)Create a new Case Study: Team ProjectAnalyze, Discuss and Learn (class)
has recently introduced in addition to the Web Seach over 30 new services, ranging fromAlerts, Blog Search, Earth, Froogle, Scholar,Gmail, Picasa, Mobile, Video and more….Why?What are the business models beyond theseservices?Who should use these services?Do we need these services?
Social (business) networks
create online
communities to connect millions of memberswith friends, family and work colleagues.Example: YouTube, MySpace, StudiVZ, Xing, FlickrWhat is their business model?How did they build up such community?What services do they offer and why?What is the business and social meaning of a Webcommunity?
SAP AG
extended in late 1999 its business beyond its core market for enterprise resource planning(ERP) applications. At that time SAP had aninstalled base of more than 12,000 customers thatused its ERP applications.SAP used the Web to enter the market for inter-enterprise applications including on-lineprocurement software and services,Why did they venture beyond its core market?What strategy did they use to create new services?Is there a difference between E-services for E-business vs. E-services for E-commerce?