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This content consist of a planning of a business and what to do in critical situation and some organizational structure.
Typology: Schemes and Mind Maps
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Section: A
United International University Letter of Transmittal Date: 12.08. Dr. Mohammad Badruddozza Mia MBA Course Instructor School of Business and Economics United International University Subject: The Report Submission on E-commerce Business Model Dear Sir, We are very pleased to submit you our term paper on “ E-commerce Business Model ”. It has been a great pleasure for ours to have the opportunity to apply our academic knowledge in the practical field. We tried our level best to put careful efforts for the preparation of this report. As a student it is usual that inadequacy or error may arise and it may lack professionalism in some cases. For any inadequacy in the report, your sympathetic consideration would be highly appreciated. We, sincerely expect that you would be kind enough to accept our report for evaluation and oblige thereby. Sincerely,
Sajal Kumar Kundu
Company Profile: The name of our E-Commerce business is to be “TechSmart”. We are four friends has started this online business which website link named www.techsmart.com. Every member invest equal amount of money and profit/loss is also shared equally within us. Our business product is mainly male Shirt, Pants, T-Shirt. Our E-Commerce business is under Business to Consumer (B2C) model. In this E-Commerce business we invested ten lack taka as our primary capital. Right now we are focusing whole country for selling and delivering products but very soon we will be expanded in international level. Here we are offering our customers various types of quality product. We have built our E-Commerce site for our business and actively we are corresponding with customers through it and developing the site day by day. Product Offerings: It’s a web based and also social network based online shop where everyone can place their order in our webpage and we provide our product and our best quality service to their doorstep. Customer can check our product albums and check our seasonal offerings and discounted prices and order whatever they want from our product albums and place your order. Website : www.techsmart.com Physical Store: We do not have any store right now as we are doing E-Commerce business but customers can order or contact us for any details with message on our Face book page or call this number 01717929382 Service Offerings: We are mainly giving home delivery service. Customers order their required product through online page or call and we are promised them to give their ordered product within 24 hours. As we are four members running this E-Commerce business, so sometimes for nearly places we deliver our products by ourselves. And in other cases we use delivery man to deliver the product.
Costing: Actually we make budget for each quarter. It is very crucial part for us because we need to determine seasonal variation. Each quarter demand and supply vary from each others. It is more important to synchronize between demand and supply for each season. Here we show our previous quarter cost amount.
Total (^) TK 9,75,
Revenue Model: Revenue model is a description of how a business will earn income, produced profits and generate a higher than average return on investment. It is a framework for generating revenues and a key component of a business model. It primarily identifies what product or service will be created in order to generate revenues and the ways in which the product or service will be sold. E-commerce revenue models are used to generate income online and include product and information online advertising, subscription services, transaction fees, sales and affiliate marketing to generate income. We follow sales revenue model for our business. Sales Revenue model: Basically we follow Business-to-Consumer (B2C) model. B2C means we are purchasing products from suppliers from low price and selling it directly to consumers in high price than purchasing price. So we only generate revenue from sales revenue model. Here sales revenue model refers that earning money by selling goods and services. Our revenue comes from various types of items to all the customers primarily in Dhaka and that are our key source of revenue. For selling each and every product we earn revenue. We have online business page albums in our Facebook webpage and social media advertisement. Through social media advertisement we get more popularity and more customers and can increase our sales revenue. Market Opportunity: Market opportunity means a market situation in which a company can meet an unsatisfied customer need before its competitors. It also refers sizing forecast for a specific product or service, now and over the next several years. We have research the segments about the customer needs and demands to make a decision about their preferences. Customers are leading very busy life nowadays that is why they choose and feels comfort through shopping e-commerce site. From buying e-commerce site; customers are able to save their time, energy and transportation money. The usage of e-commerce market in Bangladesh could grow day by day up to the next some years. This popularity of online shopping makes us encourage opening e-commerce business.
particular device such as computer and Mobil phone. So we planned to attract our customer by 6 types of methods
separated IT department to handle the task. We also decided to keep one specialist in every department who will work and also train the new employees who will join as generalist. Specialist will train them to operate the task according to their working area. Moreover, we planned to create a working environment where no discrimination will be tolerated and punish workers who will break the rules. We will compensate employees according to their position of work and make sure that they have job satisfaction. There will be a bonus system for motivating employees and also a promotion system according his/her performance. Regarding managing a team we need one inspector in every department who will report to the board of directors about employees and also manager’s feedback so that we can understand that the organization is moving toward the right direction and also we will know that if there any scope to expand the organization, expand capital and profit margin. Conclusion: The concept of e-commerce is new in Bangladesh. Now-a-day’s mobile companies providing 3G to 4G internet service so internet using has increased rapidly day by day. Using E- commerce business model eight key factors appropriately in our business TechSmart can sales much product and earn revenue and make our business more familiar from our competitors. We should create more empathize on key elements of business model to reach our goal in our business. So our business will increase more profit. We will increase our investment gradually so that it can be large. In future, TechSmart will be one of the best and largest online fashion shops hopefully.