economic lecture notes slides, Lecture notes of Microeconomics

economics for consumption behaviour

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2017/2018

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In this chapter,
In this chapter,
look for the answers to these
look for the answers to these
questions:
questions:
How do indifference curves represent the
consumer’s preferences?
How does the budget constraint represent the
BEHAVIOR s a consumer can afford?
What determines how a consumer divides her
resources between two goods?
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In this chapter,In this chapter,

look for the answers to these look for the answers to these

questions: questions:

 How do indifference curves represent the

consumer’s preferences?

 How does the budget constraint represent the

BEHAVIOR s a consumer can afford?

 What determines how a consumer divides her

resources between two goods?

1

Preferences: What the Consumer

Wants

Quantity of Fish Quantity of Mangos Indifference curve : shows consumption bundles that give the consumer the same level of satisfaction A , B , and all other bundles on I 1 make Hurley equally happy – he is indifferent between them. I 1 One of Hurley’s indifference curves B A

Four Properties of Indifference

Curves

Quantity of Fish Quantity of Mangos Hurley prefers every bundle on I 2 (like C ) to every bundle on I 1 (like A ). A few of Hurley’s indifference curves I 1 I 2 I 0 D

2. Higher indifference curves are preferred to lower ones. He prefers every bundle on I 1 (like A ) to every bundle on I 0 (like D ). C A

Four Properties of Indifference

Curves

Quantity of Fish Quantity of Mangos Suppose they did. Hurley should prefer B to C , since B has more of both goods. Yet, Hurley is indifferent between B and C : He likes C as much as A (both are on I 4 ). He likes A as much as B (both are on I 1 ). Hurley’s indifference curves I 1

3. Indifference curves cannot cross. B C I 4 A

The Marginal Rate of Substitution

Quantity of Fish Quantity of Mangos Hurley’s MRS is the amount of mangos he would substitute for another fish. I 1 1 1 6 2 A B Marginal rate of substitution (MRS) : the rate at which a consumer is willing to trade one good for another. MRS = slope of indifference curve MRS = MRS = MRS falls as you move down along an indifference curve.

The Budget Constraint: What the Consumer Can Afford

 Example:

Hurley divides his income between two goods:

fish and mangos.

 A “consumption bundle” is a particular combination

of the goods, e.g. , 40 fish & 300 mangos.

 Budget constraint : the limit on the consumption

bundles that a consumer can afford

A. $1200/$

= 300 fish B. $1200/$ = 1200 mangos C. 100 fish cost $400, $800 left buys 800 mangos A C T I V EA C T I V E^ L E A R N I N GL E A R N I N G^^11

Answers Answers

Quantity of Fish Quantity of Mangos A B C D. Hurley’s budget constraint shows the bundles he can afford. D. Hurley’s budget constraint shows the bundles he can afford.

The Slope of the Budget

Constraint

Quantity of Fish Quantity of Mangos D From C to D , “rise” = –200 mangos “run” = +50 fish Slope = – 4 Hurley must give up 4 mangos to get one fish. C

Show what happens to Hurley’s budget constraint if:

A. His income falls to $800.

B. The price of mangos rises to

P M = $2 per mango

A C T I V EA C T I V E^ L E A R N I N GL E A R N I N G^^22

Budget constraint, Budget constraint, continued.continued.

13

Now, Hurley can buy $800/$ = 200 fish or $800/$ = 800 mangos or any combination in between. A C T I V EA C T I V E^ L E A R N I N GL E A R N I N G^^22

Answers, Answers, part Apart A

Quantity of Fish Quantity of Mangos A fall in income shifts the budget constraint down. A fall in income shifts the budget constraint down.

Optimization: What the Consumer

Chooses

Quantity of Fish Quantity of Mangos 1200 600 150 300 A is the optimum : the point on the budget constraint that touches the highest possible indifference curve. Hurley prefers B to A , but he cannot afford B. A C D Hurley can afford C and D , but A is on a higher indifference curve. B The optimum is the bundle Hurley most prefers out of all the bundles he can afford. The optimum is the bundle Hurley most prefers out of all the bundles he can afford.

Optimization: What the Consumer

Chooses

Quantity of Fish Quantity of Mangos 1200 600 150 300 At the optimum, slope of the indifference curve equals slope of the budget constraint: MRS = P F / P M (^) A marginal value of fish (in terms of mangos) price of fish (in terms of mangos) Consumer optimization is another example of “thinking at the margin.” Consumer optimization is another example of “thinking at the margin.”

500 350

The Effects of a Price Change

Quantity of Fish Quantity of Mangos 1200 600 150 300 600 initial optimum new optimum Initially, P F = $ P M = $ P F falls to $ budget constraint rotates outward, Hurley buys more fish and fewer mangos.

A fall in the price of fish has two effects on

Hurley’s optimal consumption of both goods.

 Income effect

A fall in P F boosts the purchasing power of Hurley’s
income, allows him to buy more mangos and more
fish.

 Substitution effect

A fall in P F makes mangos more expensive relative
to fish, causes Hurley to buy fewer mangos & more
fish.

Notice: The net effect on mangos is ambiguous.

The Income and Substitution Effects