PROFESSIONAL COMMUNICATIONS EXAM 2
Difference between informatory and explanatory thinking - Answers -Informatory
thinking: enhances the audience's awareness of new or unknown info about an already
familiar topic
Ex: health benefits of honey
Explanatory thinking: expands or deepens the audience's understanding of a
phenomenon, issue or topic
Ex: how honey is made
5 aspects to consider when choosing topic - Answers -1) Pick a topic that is not over
your listeners heads
Do not use too much technical jargon/ talk about something your audience will
understand
2) Pick a topic that is not too personal
Classroom appropriate
3) Pick an intriguing topic
"Would I like to be an audience member for a speech on this topic?"
4) Pick topics that are manageable.
Make sure topic is not so broad you cannot cover it in time constraint
Prioritize most important info
5) Pick a topic that has substance
Think about topic that audience may not know much about
self-focused delivery - Answers -concentrating on what you are doing instead of
engaging with audience
message-focused delivery - Answers -concentrating on content of speech/remembering
the speech
audience-focused delivery - Answers -involving audience in speech; "having convo" with
audience and talking to audience as individuals
Monroe's motivated sequence speaking organizational style - Answers -persuasive
speaking
brings attention to specific need then provides course of action to solve need
1) Attention: gain attention of audience
2) Need: convince audience there is vital need to address particular problem
3) Satisfaction: propose clear, feasible solution- examples, testimony, stats
4) Visualization: urge audience to visualize: 1) what world would look like if audience
adopts solution 2) what world will look like if they don't
5) Action: call audience to respond immediately to problem
Ex: "convince audience to make appointment at University counseling center"
