Electronic - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Slides of E-Commerce : Electronic, Value Proposition, Dealings, Suppliers, Operations Differences, Customer Acquisition, Switching Costs, Entering Rival, Incumbent, Service

Typology: Slides

2012/2013

Uploaded on 07/29/2013

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Electronic Commerce
Are E-Businesses Better?
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Electronic Commerce

Are E-Businesses Better?

Topics Covered

• A first look at online businesses

– FreshDirect – how is this ‘pure play’

business different from more traditionalrivals?

• Value proposition• Dealings with suppliers• Operations differences• Customer acquisition issues

– Are any of the firm’s advantages

sustainable?

Switching CostsValue of service

Incumbent

Late Entering Rival

Value of service