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Autumn Examinations 200 8 / 200 9
Exam Code(s) 3BC, 4BC, 2BF, 1DB, 1EM, 1OA Exam(s) 3 rd^ and 4th^ B. Comm 2 nd^ B. Sc. in Business Information Systems Higher Diploma in Business Studies Erasmus Occasional Arts Module Code(s) MS308 and MS Module(s) Ecommerce, EBusiness Paper No. Repeat Paper External Examiner(s) Prof. Hans van der Heijden Internal Examiner(s) Prof. J. F. Collins Dr. Tom Acton Mr. Martin Hughes
Instructions:
Candidates are required to answer 3 questions in total, each carrying equal marks. Duration (^) 2 hours No. of Pages 3 Department(s) Buisness Information Systems Course Co-ordinator(s) Mr. Martin Hughes Requirements : MCQ Handout Statistical Tables Graph Paper Log Graph Paper Other Material
Candidates are required to answer 3 questions in total, each
carrying equal marks.
Question 1 Electronic Retailing (eRetail) has been one of the key growth areas of electronic commerce. Discuss the evolution and development of eRetailing. Outline how technological and strategic development have infulenced new eRetail business models. Support your answer with specific business examples. Question 2 Christopher Columbus sailed west and accidently discovered that the world was round. Over 500 years later I flew east and accidently discovered that the world is flat. Thomas L. Friedman Outline the drivers of and discuss the significance of the “Flat World Thesis” as argued by Friedman. Also discuss the significance of the triple convergence as presented by Friedman and its significant for eBusienss. Question 3 Dell are often described as the quenticential e-Business company. Discuss the significance or otherwise of e-Business to more tradtional companies such as Boeing. Question 4 E-Business and E-Commerce have enjoyed a period of great success. Now that world economic condtition have change dramatically disuss the likely future and significance of E-Business and E-Commerce. Question 5 Discuss the use of elecronic commerce tools and strategies in modern politics.
