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CAPITOL UNIVERSITY
Cagayan de Oro City
SENIOR HIGH SCHOOL
LESSON PACKET
STARTER QUESTIONS
Read the excerpt of a research paper from Stanford Junior University entitled “Obama and the power of social media and technology.” Examine the role of technology during Obama’s presidential campaign in
DISCUSSION
Empowerment Technology: A Definition
Empowerment – the process of giving yourself, or other people, the capacity to achieve a specific end-goal.
For instance, you want to learn how to cook. You start by studying
the steps in cookbooks or watching Youtube tutorials. By doing it, you are
empowering yourself with the needed knowledge, tools, and skills to be
able to achieve your end-goal, which is to learn how to cook.
Likewise, Empowerment Technology refers to computer technology that we us almost every day, which enables us to do tasks that in the past, require professional help.
Consider the following examples. How does technology empower each individual? Other than the target outcome, what other results are achieved through the use of technology? A fifteen-year old owner of a bakeshop wanted to sell her cookies online. She used a free website creation tool, which is WiX and she was able to create her own website in just an hour. The student council wanted to create a video for a fundraising project. Hiring videographers are expensive, so they find a video creation tool online. They tried Powtoon and was able to produce a video in a day.
SUBJECT: Empowerment Technology ESSENTIAL TOPICS: What is Empowerment Technology? LESSON CODE: W1L LEARNING OBJECTIVES: By the end of this lesson, the students should be able to: a. Define empowerment technology; b. Explain how Information and Communications Technology (ICT) has been used for people empowerment; c. Describe the current state of ICT technologies, online systems, functions, and platforms; d. Compare and contrast the nuances of varied online platforms, sites. And content to best achieve specific class objectives or address situational challenges.
“A major success factor for Obama’s victory was
how Obama’s campaign used social media and technology
as an integral part of its strategy, to raise money, and more
importantly, to develop the groundswell of empowered
volunteers who felt they could make a difference.”
- The European Business Review, “Obama and the power of social media and technology”, 2010, p. 1.
How did US President Barrack Obama use social
media during his presidential campaign?
What made his online campaign effective?
Why do you think people felt empowered by
simply supporting him in his online advocacies?
A businessman running late for a meeting found the fastest route from his house to his office using Waze and was able to tell his estimated time of arrival to the people waiting for him at the office. Nowadays, there are applications that can be accessed and used for free. In the examples given, each individual is able to solve his or her problems with less cost, less time, and less effort.
Empowerment through ICT
In the graph above, the tools used for Obama’s campaign are social media platforms such as Facebook and Twitter. These were used to disseminate information and build Obama’s image. Messages like “change”, “hope”, and “making a difference” were the topics in his campaign posts.
As stated in the article, Obama’s social media campaign is now considered “the legacy of one of the most effective Internet marketing plans in history, where social media and technology enabled the individual to activate and participate in a movement.”
Empowerment is a strategy that aims to give individuals the tools and resources necessary to take initiative, as well as gather and analyze information or situations, thus making informed decisions to solve problems or improve services or performance.
In the context of Information and Communications Technology (ICT), empowerment requires being information literate and technology literate.
Here are the competencies for Information Literacy as enumerated by the Information Literacy Competency Standards for Higher Education. (2000); Determines the nature and extent of information needed. Accesses the needed information effectively and efficiently. Uses information effectively to accomplish a specific purpose. Understands many of the economic, legal, and social issues surrounding the use of information, and accesses and uses information ethically and legally. Evaluates information and sources critically and incorporates selected information into his or her knowledge base and value system.
Technology Literacy – the ability to use digital technology, communication tools, and/or networks to define an information need, access, manage, integrate and evaluate information or knowledge and be able to communicate this information to others.”
ICT and Society
Several studies conducted in different countries of the world have pointed out the importance of ICT for sustainable development. Significant changes have been observed in four major aspects of life: Communication, Economics, Education, and Travel.
1. Communication Social Networking Sites Instant messaging and video calls Forums and webinars (web seminars) 2. Economics Online marketing Convenient business transactions Online payment gateways 3. Education Source of learning, teaching, and research materials Online learning communities Recording and computation of grades Managing records and other administrative purposes
WEB 1.0/ 2.0/ 3.0 Summary WEB 1.0 (crawl) WEB 2.0 (walk) WEB 3.0 (run) Read-Only Read-Write Portable and Personal Company Focus Community Focus Individual Focus Home Pages Blogs/Wikis Livestreams/Waves Owning content Sharing content Consolidating content Web Forms Web Applications Smart Applications Directories Tagging User Behavior Page views Cost per click User engagement Banner advertising Interactive advertising Behavioral advertising Britannica online Wikipedia The Semantic Web
Latest Technology Trends
Gartner, Inc. , a leading information technology research and advisory company, highlighted the top 10 Strategic Technology Trends of 2017
- AI and Advanced Machine Learning – composed of deep learning, neural networks, and natural- language processing that make smart things, “intelligent.”
- Intelligent Apps – virtual personal assistants, like Siri, that performs some human assistance function, making tasks easier.
- Intelligent Things – physical things that are imbued with machine learning capabilities through rigid programming. Ex: Google cars, Smart appliances.
- Virtual and Augmented Reality – immersive technologies that are now dominating the market. Examples are wearables like VR boxes, smartphones with VR apps that are more focused in gaming.
- Digital Twin – a dynamic software model of a machine, or a thing, or system that uses data from various sensors to do autonomous actions such comprehension, reactions, and improvement operations.
- Blockchain and Distributed Ledgers – a Blockchain is “a type of distributed ledger in which value exchange transactions (in bitcoin or other tokens) are sequentially grouped into blocks. This is mostly applied in financial services industry, music distribution, identity verification, title registry, and supply chain.
- Conversational System – Google Home, as an example, these conversational devices will not be limited to a single device, but connected to a network of multiple devices like house lights, air conditioning units and more.
- Mesh App and Service Architecture (MASA) – enables users to have an optimized solution for targeted endpoints in the digital mesh like desktop, smartphone, and automobile.
- Digital Technology Platforms – platforms that enables digital business like information systems, customer experience, analytics and intelligence, and business systems.
- Adaptive Security Architecture – Field programmable gate arrays, or FPGAs fuel the advance system architecture which allows system to run at ultra-fast speed and almost mimicking the human brain. Ex: smart cars, smartphones, and smartwatches.
REFERENCES
E-Tech: Technology Empowerment in a Connected Digital World (2nd^ Edition) By: Melissa P. Juanillo, MT, ET AL. Published by: TechFactors Inc. Pages 7 – 20
Images from Google.com
