Riphah International University
Islamabad Faculty Of Engineering And Applied Sciences
Submitted To:
Sir Muhammad Naeem Tahir
Submitted By:
Muhammad Bilal Hussain
Roll No: 09B15CE
CMS No: 2135
Subject: Engineering Management
Semester: 8th(A)
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Mission and Vision Statements in Engineering Management: A Case Study of Apple and Dell, Study notes of Software Project Management
An insight into the mission and vision statements of two leading organizations in the technology industry, apple and dell. The process of creating a mission and vision statement, and how these statements define the purpose and values of the organizations. The case study of apple and dell illustrates how these statements guide the organizations in achieving their business objectives and creating customer value.
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2012/2013
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Riphah International University
Islamabad Faculty Of Engineering And Applied Sciences
Submitted To:
Sir Muhammad Naeem Tahir
Submitted By:
Muhammad Bilal Hussain
Roll No: 09B15CE
CMS No: 2135
Subject: Engineering Management
Semester: 8 th(A)
Mission
Mintzberg defines a mission statement as follows:
“A mission statement describes the organization’s basic function in society, in
terms of the products and services it produces for its customers”
A Mission Statement defines the organization's purpose and primary objectives. Its prime function is to define the key measure or measures of the organization’s success.
A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do".
A mission statement focuses on current business activities -- “who we are and what we do.”
▲ Current product and service offerings
▲ Customer needs being served
▲ Technological and business capabilities
Mission Statement Creation
- First, identify your organization’s “winning idea”- what makes your organization stand out from its competitors & is the reason that customers will choose your organization over others.
- Second, identify the key measures of your success. (What is it that your organization has those others don’t?).
- Create a measurable goal by combining steps 1 & 2.
- REMEMBER: A Mission Statement should be concise and precise which expresses your ideas, measures and desired result.
- Combine your mission and values, and polish the words until you have a vision statement inspiring enough to energize and motivate people inside and outside your organization.
Organization No # 1
APPLE’s VISION and MISSION
Apple is known for keeping secrets. Many employees and workers who worked for Apple were most of the times not even aware of what was happening around them. Many of them reported that they were not even aware of Apple‘s upcoming products and were as much shocked and surprised to see the product on its launch as any other ordinary person. Same goes with Apple‘s mission or vision statement of Apple. There has been a lot of speculation about Apple‘s mission statement and its vision. Although nothing can be said for sure but out of many available with the name of Apple‘s vision/mission statement few of them are as below:
Mission Statement
As mentioned in Apple‘s investors website Apple‘s mission statement is (thus can be considered to be the most authentic): ▲ “ Apple designs Macs, the best personal computers in the world, along with OS X, iLife,iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.” ▲ Another mission statement that is attached with Apple as its mission statement is:"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings."
Vision Statement
"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them."
Explanation of vision
Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn't simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction.
Organization No # 2
Michael Dell is the founder of Dell Inc. He started his business by simple built-to- order concept selling directly to customers. Later on he started direct sales by mail and phone. Dell is the first company to list a website. The profits dramatically increased when Dell started to sell its products through the website. Collective commitment to our customers, direct Dell Effect relationships, global citizenship, team success and winning. Dell’s aim is to create loyal customers by providing superior experience at a great value. They are committed to direct relationships, providing best products with standard based technology outperforming the competition with value and a superior customer experience.
Dell’s Mission statement
Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so , “Dell will meet customer expectations of: 0 09 5 Highest quality 0 09 5 Leading technology 0 09 5 Competitive pricing 0 09 5 Individual and company accountability 0 09 5 Best-in-class service and support 0 09 5 Flexible customization capability 0 09 5 Superior corporate citizenship 0 09 5 Financial stability.”