entrepreneurship-presentation, Schemes and Mind Maps of Law

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E N T R E P R E N E U R

P R E S E N T A T I O N F O R

SERVICE MARKETING

Presented by Group 3 Let's Talk About

Service marketing, as defined by the American Marketing Association is - “For the sale of good, the various satisfaction, activities, as well as benefits on offer for sale, are elements of service marketing”. Service marketing strategies anticipate the needs of target audiences and try to meet their requirements for ensuring optimum value for the users/purchasers. Marketing service strives to achieve- Attracting new customers Retaining existing customers Selling them upgraded services Channelizing referrals from existing customers

What is service marketing

INTANGIBLE PERISHABLE

Characteristics of Service Marketing

"Intangible" refers to things that cannot be physically touched or sensed, contrasting with tangible items that are measurable or perceptible. Examples include emotions, ideas, intellectual property, reputation, and rights. Despite lacking physical form, intangible assets can hold substantial value in areas like business, law, and finance. "Perishable" refers to goods, often food products, with a limited shelf life susceptible to decay, spoilage, or deterioration. Factors like temperature, humidity, and microbial growth can affect them, requiring special handling, storage, and transportation for quality and safety maintenance.

In conclusion, service marketing, as defined by the American Marketing Association, emphasizes providing satisfaction, activities, and benefits for the sale of goods. Service marketing strategies aim to anticipate and meet the needs of target audiences, focusing on attracting new customers, retaining existing ones, selling upgraded services, and channeling referrals. Intangibility refers to things that cannot be physically touched but hold value in areas like business, law, and finance. Perishability pertains to goods with a limited shelf life, requiring special handling to prevent decay. Inseparability underscores the simultaneous production and consumption of services. Variable marketing involves personalized and targeted marketing materials using customer data and technology across various channels for enhanced campaign effectiveness.

conclusion

Thank you for listening! N O T^ E T^ O^ Y^ O^ U R S E L F Today will be a good day