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Ex: Reports
“should I or shouldn’t I…”
The purposes The context surrounding the plea The people it seeks most directly to reach
1. To Inform communicates something to an audience they didn’t know brings recognition to someone or something 2. To Convince satisfy readers (rather than win out]with knowing the issue was thoroughly examined and that it merits serious attention 3. To Explore often not an opponent maybe e deeply personal addresses serious problems in society 4. To Make Decisions examining the pros and cons 5. To Meditate or Pray hoping to transforms something in him- or herself or to reach a state of equilibrium or peace of mind
Pursuit of truth Seeking conviction
To change a point of view [due to conviction]; to take action
Ex: Signs Posters Announcements
“what might happen if…”
what happened cases (business, government, academia) rely on evidence and testimony, precedents, and analysis of cause and effect arguments about history (Columbus…1492?) allusions = effective tool
regard contemporary values (ethical premises and assumptions) heard at public gatherings (sermons, eulogies, grad speeches, inaugural address) should be passionate and eloquent…rich in anecdotes and examples
Stasis Theory – a series of questions to examine legal cases (help determine point of contention, where to focus energy to build a case)
Questions: Did something happen? What is its nature? What is its quality? What actions should be taken?