Example Collage for Pepsi
Student Description of Pepsi Collage:
Big Picture- Pepsi is a very large brand which is active in marketing. They have numerous
umbrella brands which include Mountain Dew, Powerade, etc. With a company that is large and
has many products they are perceived as big. Pepsi should ensure each umbrella brand is
marketed in a uniform way.
Innovative Picture- This represents the brand because Pepsi is constantly changing in order to
become better. We remember seeing different evolutions of the brand and its logo. Constantly
changing branding can help or hurt the company. Its competition is known for its classic look
and consistency; by changing too often, consumers may lose loyalty. Pepsi should continue to be
innovative as a company, but should remain consistent with its certain branding aspects.
Cheap Picture- We chose this picture to describe Pepsi because we believe that this brand is
perceived as less than its competitor, Coca-Cola. Many individuals substitute the word coke for
soda, which is giving Coke an upper hand on Pepsi. The company needs to address this issue in a
marketing campaign in order to gain more perceived value to its products.
Bar Picture- This picture represents the history behind the Pepsi Cola brand. We remember
seeing the old fashion soda bar attendant serving up a fresh glass of cola. This is a timeless brand
that every generation knows. Pepsi should relate its marketing back to its roots and tie in a
history theme to a marketing campaign.
Stadium Picture- Pepsi sponsors concerts, commercials, halftime shows, etc., which is a great
way to get consumers to remember their name. Pepsi should continue to sponsor events such as
these in order to maintain their reputation in the sports industry.
