4 Factors that Affect Conformity
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1) Group Attractiveness: The more attractive the group is to its members, the more likely the members are to conform.
Typology: Study notes
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4 Factors that Affect Conformity
Why do people conform?
Possible answers?
To fit in?
To be liked?
Everybody else is doing it
- Group Unanimity:
Groups that are unanimous or in total agreement can exert great pressure to conform.
When even one person has a dissenting view in a group, the pressure to conform to the group’s view is reduced considerably.
- Public vs. Private Response:
When group members have to express their views in front of others, they are most likely to conform than if they could do so in private, such as by filling out an opinion survey.