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PROJECT FEASIBILITY

STUDY GUIDE

Chapter 1: Introduction

Methodology  How the study is to be conducted. Method adopted like interview, observations, or Questionnaires and others.  What method used by the proponents during the conduct of the study to be able to know the feasibility of the proposed business.

 In every business research undertakings there are always limitations. Researchers must focus on specific area of study to be able to finish the study within the time frame. Focus on the four important aspects the Marketing, Technical/Production, Organization /Management Aspect and Financial Aspect Scope and limitations of the study



Briefly describe the proposed

projects (FS) or existing Business

(Bus. Plan) in terms of the

following:

 (^) the product,  (^) market,  (^) location,  (^) legal form,  (^) plan of operation  (^) Financing plan.  Brief Description of the Project or the business

 Brief Profile of the Entrepreneur  BUSINESS PLAN: (Narrative Form) ◦ (^) What are the entrepreneur’s personal profile competencies and qualifications? Mention the work/business experiences, trainings and seminars attended related to the project, skills, knowledge that can be applied into the business. ◦ (^) Note: subject teacher should give example to the students as to how to come up with short profile story about model client like as to how he or she started and others. Then advisers and panel has to double check during advising and defenses respectively.

 (^) Describe the important socio-economic and development contributions of the proposed project to the local and national economy. These contributions may be in the form of attaining our bottom line goals.  (^) Researchers must cite facts or data in local or national or even international information relating to the business on study. Projects’ contributions to the economy (Socio Economic Aspect)

 Contribution to the Economy ◦ (^) Employment generation ◦ (^) Income generation (Businessman and Government-Tax )  Stimulating Effect on other related business ◦ (^) Investment generation  Preservation and Utilization of Raw Materials into marketable Products ◦ (^) Utilization of recyclable waste materials ◦ (^) Local Agricultural products FOCUS ON THE FOLLOWING:

 (^) In the findings and recommendation, the subject teachers, advisers and panel has to check if all the findings have corresponding recommendations and must be reflected in the Proposed Plan of every chapter of the Business Plan.  (^) Note: This is for the bus. Plan

Chapter 3:

MARKETING

Plan

◦ Compare product /services with those of

the competitors.

◦ Describe how it is similar and what

makes it different.

◦ Include a comparison of the product

itself, the packaging, the prices, quality,

taste and volume.

◦ What are the factors that make it more

saleable in the market and competitive?

Comparison of the product with its

competitors’

 (^) Location of the business. State the advantages of the area. Present the vicinity map of the location in a separate sheet and label it as Figure ____. ◦ (^) Head office ◦ (^) Plant site/Business site ◦ (^) state here the factors that affect the choice of location in terms of the following: A. sources of raw materials B. labor and utilities C. proximity to the market D. availability of transportation E. the cost of land and transportation Note : The project must be at place where in maximum efficiency can be maintained at a lowest possible cost. Location

 (^) In the establishment of DEMAND, the kind business proposal has to be considered first to exactly identify or reconstruct the historical demand which also serve as basis in making projection , thus it should be analyzed whether it will be based on the following : Target Clients: ◦ (^) population, ◦ (^) household ◦ (^) Age bracket ◦ (^) or the specific target clients or user  Note: the geographical location (the whole city/province /municipality/barangay or purok) TOTAL DEMAND

 (^) Estimated total demand is depending on your target market and the type of product or services ( it can be estimated based on total population, age bracket of user , households , specific target clients , etc. )  Discuss the basis of the information presented on the table.  (^) Random interview or survey must be conducted. State the total number of sample or percentage or based on The previous study or in the internet  (^) Note: Discuss the information first before the table presentation. Percentage of Target Clients