Final | BUS 360 - Marketing Methods, Quizzes of Marketing Management

Class: BUS 360 - Marketing Methods; Subject: Business Management; University: North Carolina State University; Term: Fall 2010;

Typology: Quizzes

Pre 2010

Uploaded on 12/10/2010

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TERM 1
Supply Chain Management
DEFINITION 1
Set of approaches and techniques em ployed to effectively
integrate their suppliers, manufactur ers, stores, and transportation
intermediaries into a seamless value chain in which merchandise
is produced and distributed in the right quantities to the right
locations at the right time as well as t o minimize system-wide
costs while satisfying the service leve ls their customers require.
TERM 2
Wholesalers
DEFINITION 2
firms engaged in buying, taking, storing, and physically
handling goods in large quantities, then reselling in smaller
quantities to retailers or owners.
TERM 3
Marketing Channel
DEFINITION 3
The set of institutions that transfer ownership of and move
goods from the point of production to the point of
consumption. (Virtually the same as a supply chain.
TERM 4
Logistics Management
DEFINITION 4
The integration of two or more activities for the purpose of
planning, implementing, and controlling the efficient flow of
raw materials, in process inventory and finished goods from
the point of origin to the point of consumption.
TERM 5
Supply Chain Management Value
DEFINITION 5
1) Streamlines Distribution - reduces the time to process and
deliver an order, reduces inventory requirements, improves
manufacturing scheduling, and reduces errors. 2) Affects
Marketing - Sales department must coordinate delivery
promises and advertising and promotion must be
coordinated with inventory and transportation departments.
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TERM 1

Supply Chain Management

DEFINITION 1 Set of approaches and techniques employed to effectively integrate their suppliers, manufacturers, stores, and transportation intermediaries into a seamless value chain in which merchandise is produced and distributed in the right quantities to the right locations at the right time as well as to minimize system-wide costs while satisfying the service levels their customers require. TERM 2

Wholesalers

DEFINITION 2 firms engaged in buying, taking, storing, and physically handling goods in large quantities, then reselling in smaller quantities to retailers or owners. TERM 3

Marketing Channel

DEFINITION 3 The set of institutions that transfer ownership of and move goods from the point of production to the point of consumption. (Virtually the same as a supply chain. TERM 4

Logistics Management

DEFINITION 4 The integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials, in process inventory and finished goods from the point of origin to the point of consumption. TERM 5

Supply Chain Management Value

DEFINITION 5

  1. Streamlines Distribution - reduces the time to process and deliver an order, reduces inventory requirements, improves manufacturing scheduling, and reduces errors. 2) Affects Marketing - Sales department must coordinate delivery promises and advertising and promotion must be coordinated with inventory and transportation departments.

TERM 6

Five Interrelated Activities of Supply Chain

Management

DEFINITION 6

  1. Making information flow 2) Making merchandise flow 3) Managing Inventory 4) Designing the supply chain 5) Managing relationships TERM 7

Making Information Flow

DEFINITION 7 Information flows from customer to store, to and from distribution center, to and from wholesaler, to and from product manufacturer, and to and from component producers.