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Mckinsey Case Competition slide deck
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Case Project | University of Florida
erse tourism industry, focusing on economic, cultural, and en
Strengths: Diverse attractions Weaknesses: Climate risk Opportunities: Sustainable travel Threats: Economic downturns
2022 revenue exceeded $100B, with consistent YoY growth.
ment public-private partnerships to expand green tourism init
ear-round destination presents unique sustainability challeng
sm future depends on innovation, sustainability, and strateg