QUIZ NO. ____
I. Background of the Study
On December 19, 1990, the Pretty Dove Development Corporation (PDDC) was founded
by Engineer Milagros Abrera. But it is inevitable when a company has reached its peak, and its
sales will decline. Just like what happened to the PDDC, they need to have a new design for their
product because nowadays, the companies that offer residential lots are increasing, therefore the
customers have many choices on which company they will choose, thus, this may lead to the
decrease on sales of the PDDC.
II. Objectives
The objectives of the study are:
1. To determine if designing and making a new product is the best choice for the company
that has reached its peak.
2. To come up with new marketing strategy.
3. To ensure that the products produce have excellent quality.
III. Alternative Courses of Action
Plan A – Come up with a new marketing strategy and design new product
I. Advantage
In order to prevent the decline of sales, the PDDC must have a new
marketing strategy to attract customers, and design new product that will be
DOE
Department of Engineering
Name: Christine Joy A. Murillo
C/Y/S: ECE 201
Date: 01/07/2021
Subject: EMGN42E
Instructor: Ms. Laarnie Carlos
Score
