Name: Christian John P. Cunanan
Year & Section: BSIT-1B
Assignment: The Impact of Globalization on Cross-Cultural Communication By Lowell C.
Matthews and Bharat Thakkar
1. Why is communication vital for businesses?
Communication is vital for businesses since it the way to understand to effectively
explain how their products and services is about. Communication is necessary for individuals to
express themselves and to fulfill basic needs. The same holds true for businesses, governments,
and countries. Without the ability to communicate and understand each other, there would be
chaos. Communication that is based on cultural understanding is more apt to prevent
misunderstandings caused by personal biases and prejudices.
2. What is the impact of globalization on cross-cultural communication?
The impact of globalization on cross-cultural communication imperative for
organizations seeking to create a competitive advantage in the global market. As society
becomes more globally connected the ability to communicate across cultural boundaries has
gained increasing prominence. Global businesses must understand how to communicate with
employees and customers from different cultures in order to fulfill the organization’s mission
and build value for stakeholders. The use of technology has had a profound impact on how
businesses communicate globally and market their products and services.
3. How important is cross-cultural communication to globalization?
The importance of cross-cultural communication is to enhances an organization’s
absorptive capacity because it provides a new of perspective for satisfying the needs of
stakeholders. Its also for the employees to share the meanings, and values regards to their
cultural background.
4. Who were the participants in the study?
The article is written by Lowell C. Matthews and Bharat Thakkar and the participants of
the study of are David C. Thomas, Elizabeth C. Ravlin, Reza Najafbagy, & Seak and Enderwick.
5. What research method was used in the research article?
