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Gender and media, all about gender and media, Schemes and Mind Maps of Gender Psychology

Benguet State University (BSU)Gender Psychology

Gender and media and how they are interconnected

Typology: Schemes and Mind Maps

2024/2025

Uploaded on 02/09/2025

karen-jay-adch
karen-jay-adch 🇵🇭

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GENDER AND MEDIA
WHAT IS GENDER?
-refers to thecommunication channelsthrough which we
disseminate news, music, movies, education, promotional messages,
and other data. It encompasses a wide range of platforms, both
physical and digital, that facilitate the exchange of information and
entertainment.
WHAT IS MEDIA?
-refers to thecommunication channelsthrough which we
disseminate news, music, movies, education, promotional messages,
and other data. It encompasses a wide range of platforms, both
physical and digital, that facilitate the exchange of information and
entertainment.
HOW DOES MEDIA AFFECT GENDER?
-Mediaplays asignificant rolein shaping our understanding
ofgender roles and expectations. TV shows, movies, and
advertisements often portraystereotypical gender roles, reinforcing
societal norms.As a result, media influences how we perceive
ourselves and others based on gender, leading to self-esteem
issues and body image concerns .
KEY POINTS:
1. Media portrays stereotypical gender roles.
2. Media shapes our perceptions of gender.
3. Media can lead to self-esteem issues and body image concerns.
MEDIAS IMPACT ON GENDER STEREOTYPE
A.) ACTION MOVIES: Men as the primary action heroes’ women as love
interests.
Ex: Damsel in Distress
B). ROMANTIC COMEDIES: Re-enforcing “meet-cute” tropes and
traditional gender roles.
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GENDER AND MEDIA

WHAT IS GENDER?

-refers to the communication channels through which we disseminate news, music, movies, education, promotional messages, and other data. It encompasses a wide range of platforms, both physical and digital, that facilitate the exchange of information and entertainment.

WHAT IS MEDIA?

-refers to the communication channels through which we disseminate news, music, movies, education, promotional messages, and other data. It encompasses a wide range of platforms, both physical and digital, that facilitate the exchange of information and entertainment.

HOW DOES MEDIA AFFECT GENDER?

-Media plays a significant role in shaping our understanding of gender roles and expectations. TV shows, movies, and advertisements often portray stereotypical gender roles, reinforcing societal norms. As a result, media influences how we perceive ourselves and others based on gender, leading to self-esteem issues and body image concerns.

KEY POINTS:

  1. Media portrays stereotypical gender roles.
  2. Media shapes our perceptions of gender.
  3. Media can lead to self-esteem issues and body image concerns.

MEDIAS IMPACT ON GENDER STEREOTYPE A.) ACTION MOVIES : Men as the primary action heroes’ women as love interests. Ex: Damsel in Distress B). ROMANTIC COMEDIES : Re-enforcing “meet-cute” tropes and traditional gender roles.

C). ADVERTISING : Products targeted based on stereotypical gender roles. Ex: * Women for cleaning Products and Men for cars

  • A two clear shampoo wherein there is a pink one for women and a blue one for men.

Influence of Media to Gender Inequalities

 RE-ENFORCING STEREOTYPES

  1. Underrepresentation- women and non-binary folks are often outnumbered by men on social media particularly in leadership position.
  2. Stereotypical Portrayals - Social media feeds can be filled with content that reinforces traditional fender roles.
  3. Gender Bias - Algorithms and targeted advertising can perpetuate stereotypes.  CREATING SPACE FOR CHANGE
  4. Diversity of Voice - Social media allows marginalized genders to share their stories and challenge stereotypes directly.
  5. Body Positivity Movements - Platforms can be a space to promote healthy body image and challenge unrealistic beauty standards.
  6. Social Movements: Hashtags and online communities can raise awareness about gender equality issues and mobilize action. PROGRESS AND CHALLENGESPositive Changes a) More female action heroes and protagonists defying stereotypes. Ex. If there is a superman there is also a superwoman. b) Increased diversity in media representation. c) Consumer demand for more inclusive advertising campaigns.  Challenges a) Underrepresentation of women in leadership roles in films and Tv. b) Limited portrayal of non-binary or gender-fluid identities. c) Persistence of unconscious bias in media production.