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GAIQ G4 Qualification Exam/ 50 Q&A/ 2024-
If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights? - Answer: Google Analytics 4 Properties You're currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns? - Answer: Model Comparison Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account
setup look like? - Answer: One property with one web data stream for your website and two app data streams, one for iOS and the other for Android If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set? - Answer: User Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information. - Answer: Google Signals You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement.Which section of your Google Analytics property contains this? - Answer: Explore After you've exported Google Analytics data to BigQuery, what can you do with your data? - Answer: You can use SQL to query your data to answer questions and gain insights into your products, users, and channels Which of these structures represents a Google Analytics account's hierarchy? - Answer: Account > Property > Data stream If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter? - Answer: Name of a video watched on your site
example.In this report, which of these is a "metric" in Google Analytics? - Answer: How many users were on mobile phones You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery.What Analytics properties are able to export data to BigQuery? - Answer: Standard or Analytics 360 properties using GA How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website? - Answer: As events If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events? - Answer: That data will only be used for measurement purposes What do audience triggers allow you to do? - Answer: Create new events based on an audience rule being satisfied You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use? - Answer: Firebase SDK Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups.If you wanted to mark these events as important
and assign a value to them, what mark should you assign to them in your Google Analytics 4 property? - Answer: Conversion events Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms? - Answer: User-ID Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? - Answer: Linear If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from "organic search," "referral," or other places? - Answer: Default channel grouping You're using Google Analytics for your website.In which situation could you use the Engagement overview report? - Answer: You're interested in seeing which pages on your site are getting the most traffic. You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property.Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads? - Answer: Admin
Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties? - Answer: Roll-up properties There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?
- Answer: Reports You want to start collecting and reporting insights in Google Analytics for your website.What do you need to implement in order to start collecting and sending this data to Google Analytics? - Answer: Analytics tag How can Google Ads use audiences from Google Analytics when the two are linked? - Answer: Audiences in Google Ads can be used to target ad campaigns Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences? - Answer: Google Optimize Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms? - Answer: Data- driven Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics? - Answer: Data retention period
You want to know how various ads you've placed work together on the path to conversions.Where in your Google Analytics 4 property can you find the "Conversion paths" report? - Answer: Advertising You work for an online vintage clothing retailer and store data about each of your sales items offline.Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data? - Answer: Data import If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use? - Answer: Subproperties Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together? - Answer: Google Ads can use these conversions to optimize your bids for ad placements How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account? - Answer: 35 How do Google Analytics 4 properties differ from Universal Analytics properties? - Answer: Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.
