Download Google Analytics Fundamentals and more Exams Web Programming and Technologies in PDF only on Docsity!
Google Analytics Individual Qualification
Exam/ 95+ Qs & Ans/ 2024-2025.
What report indicates the pages of a website where users first arrived? A. Landing Pages report B. Pages report C. Location report D. All Pages report - Answer: A. Landing Pages report What feature is required to send data from a web-connected device (like a point- of-sale system) to Google Analytics? A. The Measurement Protocol B. Data Import C. Browser cookies D. The Networking Protocol - Answer: A. The Measurement Protocol
What is not considered a default "medium" in Google Analytics? A. referral B. google C. organic D. cpc - Answer: B. google What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? A. Attribution modeling B. Conversion tracking C. Channel Groupings D. Multi-Channel Funnels - Answer: A. Attribution modeling What metric-dimension combination is not valid? A. Avg. Time on Page / Device Category B. Sessions / Bounce rate C. Sessions / Source D. Total Events / User Type - Answer: B. Sessions / Bounce rate Which reports indicate how traffic arrived at a website? A. Demographics B. Geo C. All Traffic D. Behavior - Answer: C. All Traffic
B. Random order C. Sequential order D. Alphabetical order - Answer: C. Sequential order Auto-tagging is used to collect data from what kind of traffic? A. Social media traffic B. Social media traffic C. Google Ads Campaign traffic D. Website referral traffic - Answer: C. Google Ads Campaign traffic What report indicates where users start or exit the conversion funnel? A. Goal Flow B. Treemaps C. Cohort Analysis D. User Timings - Answer: A. Goal Flow Which parameters can be included with an event hit for reporting? A. Event, Category, Action, Label B. Category, Action, Label, Unique Events C. Category, Action, Label, Value D. Category, Action, Label, Total Events - Answer: C. Category, Action, Label, Value What Remarketing audiences cannot be defined by default? A. Users who speak a particular language
B. Users who visited a physical store C. Users who played a video on a website D. Users who visited a specific page on a website - Answer: B. Users who visited a physical store What Data Is Google Analytics Goals Unable To Track? A. Customer's lifetime value B. Making a purchase C. Signing up for a newsletter D. Watching a video - Answer: A. Customer's lifetime value In Custom Reports, What Must Metrics And Dimensions Share In Order To Report Accurately? A. Same view B. Same scope C. Same Custom Report D. Same index - Answer: B. Same scope What Is Used To Create Smart Goals? A. Machine-learning algorithms B. Custom Reports C. Analytics Goals D. Remarketing audience - Answer: A. Machine-learning algorithms
A. Event-level, duration-level, transaction-level, or user-level scope B. Event-level, session-level, transaction-level, or user-level scope C. Location-level, duration-level, product-level, or user-level scope D. Hit-level, session-level, product-level, or user-level scope - Answer: D. Hit-level, session-level, product-level, or user-level scope Which Assets Cannot Be Shared In The Solutions Gallery? A. Goals B. Segments C. Custom reports D. Custom Dimensions - Answer: D. Custom Dimensions Which Goals Are Available In Google Analytics? A. Destination, Event, Duration, Pages/Screens per Session B. Location, Event, Time, Users per Session C. Destination, Event, Pageview, Social D. Pageview, Event, Transaction, Social - Answer: A. Destination, Event, Duration, Pages/Screens per Session What Report Identifies Browsers That May Have Had Problems With A Website? A. The Active Users report
B. The Browser and OS report C. The Source/Medium report D. The New vs Returning report - Answer: B. The Browser and OS report What Scope Would Be Set For A Custom Dimension That Reports Membership Status For A Customer Rewards Program? A. Session B. Hit C. Product D. User - Answer: D. User To Track Users And Sessions Across Multiple Domains, What First Must Be Set Up? A. Data Import B. Ad Exchange Linking C. Cross-domain tracking D. Google Ads Linking - Answer: C. Cross-domain tracking When The Same Default Tracking Code Is Installed On Pages With Different Domains, What Will Result? A. Analytics will associate users and sessions with a single domain B. Analytics will not associate users and sessions with any domain C. Analytics will send an alert about duplicate data collection
D. When the sessions happen in the same browser on the same day - Answer: C. When the sessions happen in different browsers on the same device What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement? A. Frequency and Recency report B. Active Users report C. Engagement report D. All Pages report - Answer: D. All Pages report What Is Not Considered A "Source" In Google Analytics By Default? A. email B. (direct) C. google D. googlemerchandisestore.com - Answer: A. email If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On Anything, And The Session Times Out, How Will Google Analytics Report The Session? A. As an event B. As a click C. As a bounce D. As an interaction - Answer: C. As a bounce
What Is Not A Benefit Of Google Analytics Remarketing? A. Show customized ads to customers who have previously visited your site B. Allow customers to quickly reorder an item they have previously purchased C. Create remarketing lists without making changes to your existing Analytics snippet D. Create remarketing lists based on custom segments and targets - Answer: B. Allow customers to quickly reorder an item they have previously purchased View Filters May Be Applied Retroactively To Any Data That Has Been Processed. A. True B. False - Answer: B. False What Report Shows The Percentage Of Traffic That Previously Visited A Website? A. Behavior > Frequency and Recency report B. Interests > Affinity categories report C. All traffic > Referrals report D. Behavior > New vs returning report - Answer: D. Behavior > New vs returning report Once Filters Have Been Applied, What Is The Option To Recover Filtered Data?
B. User Explorer report C. Users Flow report D. Cohort Analysis report - Answer: A. Active Users report To View Accurate Data In A Custom Report, What Action Should Be Avoided? A. Pair metrics and dimensions of different scopes B. Use multiple dimensions together in the same report C. Create a report with Custom Metrics D. Use a Custom Dimension as a primary dimension - Answer: A. Pair metrics and dimensions of different scopes How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina? A. Filter 1: include Brazil > Filter 2: include Argentina B. Filter 1: include Argentina > Filter 2: include Brazil C. Filter 1: include Brazil or Argentina D. Filter 1: exclude all countries except Brazil and Argentina - Answer: C. Filter 1: include Brazil or Argentina What Cannot Be Collected By The Default Analytics Tracking Code? A. Device and operating system B. User's favorite website
C. Page visits D. Browser language setting - Answer: B. User's favorite website Views Can Include Website Data Collected Before The View Was Created. A. True B. False - Answer: B. False What Report Shows Which Types Of Mobile Devices Visited A Website? A. Technology > Network report B. Site Content > Landing Page report C. Mobile > Devices report D. All Traffic > Source/Medium report - Answer: C. Mobile > Devices report Within How Many Days Can A Deleted View Be Restored? A. 25 B. 5 C. 35 D. 15 - Answer: C. 35 What Is Not A Benefit Of Using Segments To Analyse Data?
C. Content Drilldown report D. Treemaps report - Answer: A. Behavior Flow report A New Custom Channel Group May Be Applied Retroactively To Organize Data That Has Been Previously Collected. A. True B. False - Answer: A. True When Linking A Google Ads Account To Google Analytics, What Is Not Possible? A. Import Analytics Goals and transactions into Google Ads as conversions B. Adjust keyword bids in Google Ads from Google Analytics C. View Google Ads click and cost data next to site engagement data in Analytics D. Create remarketing lists in Analytics to use in Google Ads campaigns - Answer: B. Adjust keyword bids in Google Ads from Google Analytics What Asset Is Used To Build A Remarketing List? A. Custom Dimension B. Custom Segment C. Custom Report D. Custom Metric - Answer: B. Custom Segment
If The Google Merchandise Store Sets Up A URL Goal Of "/Ordercomplete" And A Match Type Of "Begins With", Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal? A. /ordercomplete.php B. /ordercomplete/index.html C. /ordercomplete/thank_you.html D. /order/complete.php - Answer: D. /order/complete.php What Does Assigning A Value To A Google Analytics Goal Enable? A. Track actual revenue from conversions B. Track real-time business revenue C. Analyze a website conversion funnel D. Compare goal conversions and measure changes to a website - Answer: D. Compare goal conversions and measure changes to a website When Does A Default Analytics Session Expire? A. When a user is inactive on a web page for more than 30 minutes B. After 30 minutes, regardless of user activity on a web page C. At noon every day D. When a user opens a new browser window - Answer: A. When a user is inactive on a web page for more than 30 minutes What Report Indicates The Last Page Users Viewed Before Leaving A Website?
B. Just before the closing tag C. Just after the opening tag D. Just before the closing tag - Answer: D. Just before the closing tag Segments Will Not Allow You To Do What? A. Create subsets of sessions or users B. Permanently alter data C. Build custom Remarketing lists D. Isolate and analyze data - Answer: B. Permanently alter data To Recognize Users Across Different Devices, What Is Required For User ID? A. A new Analytics account for reporting B. Google Tag Manager C. Sign-in that generates and sets unique IDs D. All of the above - Answer: C. Sign-in that generates and sets unique IDs What Channel Is Not Included In The Default Channels Report? A. Direct B. Display C. Organic Search D. Device - Answer: D. Device
What Is Not A Filter Setting For Data In Views? A. Modify B. Include C. Restore D. Exclude - Answer: C. Restore What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics? A. Data import B. Goal tracking C. User ID D. Google Ads Linking - Answer: A. Data import Which Reports Indicate How Website Referrals, Organic Search And Ad Campaigns Assisted In Conversions? A. Goals reports B. Acquisition reports C. Multi-Channel Funnel reports D. Ecommerce reports - Answer: C. Multi-Channel Funnel reports
