Department of Master of Business Administration, www.cmrcetmba.in Page 1
GUIDELINES
FOR PREPARATION AND PRESENTATION OF
PROJECT REPORT
DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION
CMR COLLEGE OF ENGINEERING & TECHNOLOGY
Hyderabad
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Guidelines for preparing project work, Lecture notes of Research Methodology
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GUIDELINES
FOR PREPARATION AND PRESENTATION OF
PROJECT REPORT
DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION
CMR COLLEGE OF ENGINEERING & TECHNOLOGY
Hyderabad
INTRODUCTION
As a student of Master of Business Administration (MBA) you are required to undertake a major individual piece of research work - the Project or Dissertation. In contrast to the other elements of your programme, where you are guided fairly closely, the aim of the Project is to give you the opportunity to learn independently and show that you can identify, define and analyse problems and issues and integrate knowledge in a business context. It is an important part of the programme that tests your ability to understand and apply the theory, the concepts and the tools of analysis to a specific problem situation. This project handbook has been compiled to clarify the framework of the project and suggest some ways of assuring success.
The only precise rule on what constitutes an acceptable project is that it should be an ordered critical exposition, which affords evidence of reasoning power and knowledge of the relevant literature in an approved field falling within the subject matter of the programme - Management. The emphasis should be on applied research and the investigation of some practical problem or issue related to the situation in which an organisation or system operates.
Please note that the project must not be treated as just another assignment. The Project provides the opportunity to judge the student’s time and self-management skills and his/her ability to successfully undertake a long and in-depth study. Hence it is not only the product that is important, but also the process itself. Students must therefore ensure that they maintain regular contact with their supervisor and also that they provide the supervisor with drafts of their work at regular intervals. Finally, to keep yourself up-to-date and under control as regards your project, it is imperative that you meet your supervisor regularly.
DEFINITIONS AND OVERIEW OF PROJECT
The project is a practical, in-depth study of a problem, issue, opportunity, technique or procedure – or some combination of these aspects of business. Typically, you will be required to define an area of investigation, carve out research design, assemble relevant data, analyse the data, draw conclusions and make recommendations. Your project should demonstrate organisational, analytical and evaluative skills, and, where appropriate, an ability to design a suitable implementation and review procedure.
you observe that the employee turnover in your organisation is very high and as your project you could research into the reasons for this and make suitable recommendations. Issues of current interest : Reviewing key issues of broader relevance may be another useful indicator for a project idea. Specific consideration of the aspects of the effect of a government policy or a phenomenon on the performance of an organisation/segment/system may provide suitable ideas for a Project. You need to take care when dealing with issues such as these. It may be necessary to confine yourself to an aspect of the issue or you could find yourself tackling something that is too big to handle effectively and gives you a very wide project area, which inevitably lacks depth of analysis.
Whatever the source of your project idea, familiarity with the area is
imperative for the successful completion of the project.
SCOPE OF THE PROJECT
An acceptable project will normally fall into one of the following categories:
Exploratory - a study that involves carrying out original research in order to meet the organization’s continual need for new information for forward decision-making. The main issues may be human, economical, functional etc, but the construction and/or application of some kind of research instrument are the focus of the study. The analysis of the research findings ( e.g. client’s responses to questionnaire about changing product specifications) should take place, resulting in proposals about how to manage relevant aspects of the organisation’s future. Explanatory - a study, which would involve studying relationships between different variables like a cause & effect relationship study. Descriptive - a study that would need an in-depth portrayal of an accurate profile of events or situations from the business environment.
ORGANISATION OF PROJECT REPORT
Aim: Aim of multi stage evaluation is to enable students do original work on their own so that they can get the benefit in terms of gaining practical knowledge and possible employment.
Learning Outcome: After following the three stages mentioned below for doing project work students should be able to:
- Develop research design for their topic of research.
- Understand the data requirements and collect data relevant for their research.
- Analyse data and interpret results.
13MBA24 : Stage I: RESEARCH METHODOLOGY (Chapter I of the Main Report) - 50 Marks - Seminar Presentation.
Students should be advised to do final MBA projects on topics close to the job they prefer to do after MBA. The faculty should guide them and focus on the methodology of doing a project so that the students can understand how to study the problems they come across while working. The following is the suggested check list for doing STAGE I of the project
Topic: .......................................................................................................................................... .......................................................................................................................................... ........................................................................ Chapter I Brief Introduction: Review of literature: Research Gaps: Research Questions: Objectives of the study: Hypotheses: Scope of the study: Period of the study: Sample: Data Collection: Primary Data: Secondary Data:
13MBA25 Stage II : STATISTICAL ANALYSIS -50 Marks (Chapter II of the main report) SEMINAR. Approach:
Students should collect data for the main project from CMIE Prowess DATABASE or any other source or from the field. Students are expected to use relevant statistical tools using either r Excel, SPSS, MINI TAB, or R and make a Seminar Presentation. This will the
CHAPTER II : Data Analysis of the main report
Students’ Declaration
I, Mr./Ms……………………….. hereby declare that the Project Work titled “---------------------------- ---------------” is the original work done by me and submitted to the JNTU University in partial fulfillment of requirements for the award of Master of Business Administration in……………………………..(Area of specialization) is a record of original work done by me under the supervision of Dr / Mr. Sri……………………….of …………………………………… (Organization of the guide)
Enroll No:
Date
Signature of the Student
SAMPLE OUTER TITLE PAGE:
Title of Project
PROJECT REPORT
(A Report Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in JNTU University)
Submitted by Mr./ Ms…………………………… Enrolment No:…………………. MBA:……………………………………
Jawaharlal Nehru Technological Unviersity
Hydrabad – 500 085
Title Page (example)
Keep it very simple. Do not describe the contents. Have a working title and then decide a final title when you have finished the Project. This is the standard format of the Title Page that every student is expected to use.
Synopsis This is a summary of about 300 words (not more than one side of double-spaced A4 ) that describes the topic; explains the aims and methods of the study and gives a brief resume of the main conclusions and recommendations. Acknowledgements Here you have the opportunity to thank the various people who have helped in the development of the project. It might include specific individuals who have given information, offered insights, or generally been supportive. Gratitude may be expressed to groups of people, like those who were studied, or fellow students. Try not to be too flippant or too “soppy”!
Table of Contents The contents page gives the reader the first view of how the project is structured and how the author attempted to develop the topic. It lists sequentially the sections and major sub- divisions of the sections; each identified by a heading and located by a page number. The following box gives an example.
our precise structure will have to be tailored to the needs of your own projects. If in doubt, discuss with your project supervisor at an early stage.
Table of Contents CONTENTS PAGE NUMBERS
List of Tables i List of Figures ii 1. INTRODUCTION 1
2. REVIEW OF LITERATURE 16 3. THE COMPANY 25 4. Conceptual Frame work
- DATA ANALYSIS & PRESENTATION 40 4.1 Presentation and Analysis 40 4.2 Interpretations 45 5. SUMMARY & CONCLUSIONS 50 6. BIBLIOGRAPHY 60 7. APPENDICES 65
List of Tables and Figures
Throughout the project, it is likely that you will want to present material in tabulated or diagrammatic form. Some such presentations will bear only indirectly or partially on your arguments, and in such cases you will need to decide about their proper location. Additional or less relevant information may be better placed in an appendix.
Whether you decide to locate your tables/figures in the main body of the report or the appendices, it is conventional to provide special “contents pages” so that readers can easily find the information. Tables and figures should be listed on a separate page as shown below.
Examples of List of Tables
Examples of List of Figures
Bibliography and Referencing
Referencing is necessary to avoid plagiarism, to verify quotations and to enable readers to
LIST OF TABLES
TABLE PAGE NUMBER
1.1 Redundancies in the Food Industry, by age, 1980 - 1987 3 1.2 Employee’s Attitudes to Motivational Factors, by occupation 6 2.1 Employee’s Attitudes to Motivational Factors, by gender 7
LIST OF FIGURES
FIGURES PAGE NUMBER
1.1 Maslow’s Hierarchy of Needs 5 1.3 Vroom’s Expectancy Theory 10
meetings with the supervisor, devising and keeping to a work schedule (to include contingency planning), and providing the supervisor with samples of your work.
It is your responsibility to make contact with your supervisor and arrange meetings at appropriate times. You should use the time with the supervisors wisely. The students must meet their supervisors for a minimum of four meetings per semester, over the span of the entire project.
You should spread your workload over the entire time available for carrying out your project. Draw up a realistic work schedule with in-built slack to allow for problems. Be sure you are aware of your specific hand-in dates.
You must exchange contact details with your supervisor, and make sure that he or she has your relevant contact information. Your supervisor will keep a log of meetings with you. After each meeting with your supervisor, you will both sign a student contact and progression form. Note that if the records show that your contact with your supervisor is not good; your project may not be marked.
Be sure you are clear about the assessment criteria for the project. Note that a significant proportion of the grade is allocated to presentation and style. A high level of communication skills is expected. However, it is not within the role or the duties of your supervisor to correct your grammar and syntax.
Your supervisor will comment upon samples of your work but will not pre-mark the whole document, or substantial portions of it. If asked, you must present a sample of your written work prior to a meeting with your supervisor, at an agreed time. Under no circumstances will your supervisor give you an indication of your expected final grade.
You must keep hard copies of each version of your work, and save copies of the current version on a main and a backup disk (preferably kept apart from each other). Disks should regularly be virus-checked. Also, make sure to keep printed copies of working documents, and the raw data from any questionnaires or other data collection.
A FEW TIPS....
Choose a topic, or an issue, in which you are interested.
Get organised, give yourself time to think about your project. Look at the information available - is there enough information available for you to be able to produce a good project?
Be wary if you are relying upon organisations to provide you with information. They will not give you confidential or sensitive information and you must not expect them to respond as promptly as you would like.
Visit the Library and spend some time looking at previous projects.
With the help of your project supervisor agree on the aims and objectives and the structure of the project as soon as possible.
It is worthwhile investing in some reliable storage devices for storing your project - related documents. Keep at least two copies (updated). Remember to virus check your storage devices.
The final printing and binding of your project can be the most frustrating time. Allow five working days. Numbering pages, re-arranging pagination and putting together the Contents page takes a deal of time – do not underestimate this part of your task. By this time you will have been working on your project for some months - you will be bored with it; you just want to hand it in and move on to the next assignment. So, to save your time and frustration, allow yourself five working days for this part of the task.
Do not underestimate the enormity of the task ahead of you. The key points are to organise your time; make and maintain contact with your supervisor, decide upon your topic and when you have formulated your aims, objectives and structure - get on with it! Finally, remember to print and keep a copy of the project report for your own use, as no copy of the report submitted will be returned to you.