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Hotel Industry Geographic Categorization and Performance Reporting, Exams of Advanced Education

Harvard UniversityAdvanced Education

An overview of the hotel industry's use of geographic categories and performance reporting tools like the star report. It covers topics such as how str uses unwto definitions to recognize countries, the different types of parent companies and management companies in the industry, the purpose and key considerations of competitive sets, and the various metrics and data included in star reports. The document also discusses the differences between star reports, ad-hoc industry reports, and destination reports, as well as the process of selecting hotels for trend reports. Overall, this document offers insights into the geographic and performance-related aspects of the hotel industry, which could be useful for students, researchers, or professionals working in this field.

Typology: Exams

2024/2025

Available from 10/21/2024

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CHIA Final Exam Verified Questions And
Answers
Which is a true statement regarding geographic categorization?
-STR uses the UNWTO definitions when it comes to recognizing countries
-General managers of hotels do not need to know geographic categories
-The hotel industry uses seven continents to categorize hotels
-STR geographic categories are limited to North America Correct Answer: STR uses the
UNWTO definitions when it comes to recognizing countries
In descending order of geographic size, which option below is correct?
-Continent, Sub-continent, Market, Country, Submarket
-Continent, Sub-continent, Country, Market, Submarket
-Continent, Country, Sub-continent, Submarket, Market
-Continent, Sub-Continent, Country, Submarket, Market Correct Answer: Continent,
Sub-continent, Country, Market, Submarket
Which two geographic categories are the most important for a hotel GM?
-Market and Submarket
-Region and Submarket
-Region and Market
-Country and Submarket Correct Answer: Market and Submarket
Changes to how Markets and Submarkets are geographically defined are generally
made how often?
-Monthly
-Every five years
-Annually
-No regular schedule Correct Answer: Annually
Most of the entities below are classified as "Chains." Which one is a "Parent Company"
consisting of multiple chains?
-Hampton Inn
-Accor Hotels
-Radisson Blu
-Holiday Inn Express Correct Answer: Accor Hotels
Which is a true statement about Parent Companies?
-Parent Companies can only consist of chains in a single scale
-Parent Companies and the related chains have changed over time
-Parent Companies must consist of no more than five chains
-Parent Companies can only have hotels in a single country Correct Answer: Parent
Companies and the related chains have changed over time
What are the three different operation types?
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Download Hotel Industry Geographic Categorization and Performance Reporting and more Exams Advanced Education in PDF only on Docsity!

CHIA Final Exam Verified Questions And

Answers

Which is a true statement regarding geographic categorization?

  • STR uses the UNWTO definitions when it comes to recognizing countries
  • General managers of hotels do not need to know geographic categories
  • The hotel industry uses seven continents to categorize hotels
  • STR geographic categories are limited to North America Correct Answer: STR uses the UNWTO definitions when it comes to recognizing countries In descending order of geographic size, which option below is correct?
  • Continent, Sub-continent, Market, Country, Submarket
  • Continent, Sub-continent, Country, Market, Submarket
  • Continent, Country, Sub-continent, Submarket, Market
  • Continent, Sub-Continent, Country, Submarket, Market Correct Answer: Continent, Sub-continent, Country, Market, Submarket Which two geographic categories are the most important for a hotel GM?
  • Market and Submarket
  • Region and Submarket
  • Region and Market
  • Country and Submarket Correct Answer: Market and Submarket Changes to how Markets and Submarkets are geographically defined are generally made how often?
  • Monthly
  • Every five years
  • Annually
  • No regular schedule Correct Answer: Annually Most of the entities below are classified as "Chains." Which one is a "Parent Company" consisting of multiple chains?
  • Hampton Inn
  • Accor Hotels
  • Radisson Blu
  • Holiday Inn Express Correct Answer: Accor Hotels Which is a true statement about Parent Companies?
  • Parent Companies can only consist of chains in a single scale
  • Parent Companies and the related chains have changed over time
  • Parent Companies must consist of no more than five chains
  • Parent Companies can only have hotels in a single country Correct Answer: Parent Companies and the related chains have changed over time What are the three different operation types?
  • Managed, Clustered, Independent
  • Chain Management, Franchise, Independent
  • Managed, Franchise, Independent
  • Corporate, Managed, Independent Correct Answer: Chain Management, Franchise, Independent Which is a true statement about Management Companies?
  • Management companies may manage only one chain
  • Management companies will always own the hotels they manage
  • Management companies serve the exact same role as asset management companies
  • Management companies have contracts where they receive payment for their services and/or some portion of profits Correct Answer: Management companies have contracts where they receive payment for their services and/or some portion of profits Comp sets are used for many purposes in hotel operations, which of the following is one of these purposes?
  • Comp sets can have an effect on a general manager's compensation
  • Comp sets can be used to aid the sales and marketing departments in determining the effectiveness of various pricing decisions
  • Comp sets can be used in management contracts for performance requirements
  • All of the above are examples of how comp sets are used Correct Answer: All of the above are examples of how comp sets are used The four key considerations when creating a Competitive Set are?
  • Participation, Parking, Policy, and Pricing
  • Participation, Proximity, Policy, and Product
  • Participation, Perimeter, Pool, and Pricing
  • Participation, Proximity, Pricing, and Product Correct Answer: Participation, Proximity, Pricing, and Product All of the following are good reasons for a hotel to have an additional competitive set, except which one?
  • Have different sets for weekday/weekend or group/transient business
  • Have one set that you can easily beat and another which is a realistic target
  • Different entities may not agree, for example, chain versus management company
  • Have a local competitive set based upon geography and another based upon a special feature or niche, for example: waterpark, boutique, or conference Correct Answer: - Have one set that you can easily beat and another which is a realistic target When can a competitive set be changed?
  • Only at the beginning of the year
  • Only if your hotel changes affiliations
  • At any time, although many wait until the beginning of the year
  • Only when a hotel has a new general manager Correct Answer: At any time, although many wait until the beginning of the year
  • If a competitive set number for just a single month is not sufficient, that number will still be displayed on the STAR report
  • If you have six hotels in your comp set and one does not report for a month, you will not see numbers for that month on the STAR report Correct Answer: The sufficiency rules are in place to protect the confidentiality of the data RevPAR Correct Answer: revenue/supply When you receive your STAR Report your ADR index was 110 and your Occupancy index was 90. What do you know?
  • The RevPAR index will be in the neighborhood of 120
  • The RevPAR index will be in the neighborhood of 105
  • The RevPAR index will be in the neighborhood of 100
  • The RevPAR index will be in the neighborhood of 115 Correct Answer: The RevPAR index will be in the neighborhood of 100 When you receive your STAR Report you see that your ADR Rank for the current month is "3 of 7". What do you know?
  • Your hotel had an ADR higher than three other members of your competitive set
  • Your hotel has the 3rd highest ADR among the members of your competitive set
  • The ADR for your hotel is higher than the competitive set ADR
  • The ADR for your hotel was higher than the competitive set ADR for 3 of the last 7 months Correct Answer: Your hotel has the 3rd highest ADR among the members of your competitive set index values Correct Answer: (subject value/comp set value)x RevPar index percent change Correct Answer: (this year-last year)/last yearx When talking about U.S. Industry Data, which is an accurate explanation of "modeled data"?
  • Modeled Data does not help increase the accuracy of U.S. Industry Data
  • U.S. Industry Data is based only on the actual data from reporting hotels
  • Modeled Data does not help compensate for the non-participating low-end independent hotels in the U.S.
  • Modeled Data is derived by using actual data from reporting hotels to estimate performance for non-reporting hotels Correct Answer: Modeled Data is derived by using actual data from reporting hotels to estimate performance for non-reporting hotels What is the minimum number of reporting hotels for an industry segment to be considered "sufficient"?
  • three
  • four
  • five
  • two Correct Answer: four

Hotels and hotel companies outside the U.S. may receive STAR reports in what currency?

  • U.S. dollars only
  • Local currency, U.S. dollars, or a third currency (the company gets to decide)
  • Euro only
  • Local currency only Correct Answer: Local currency only Which one of the following is a non-geographic category shown on the STAR report?
  • Market
  • Location
  • Class
  • Type Correct Answer: Class What information is never included on a STAR report?
  • Performance data for an industry segment relevant to the subject hotel
  • Performance data for individual competitors
  • Index numbers and Index Percent Changes
  • The names of hotels included in the subject hotel's competitive set Correct Answer: Performance data for individual competitors Which statement is true regarding the format and timing of a STAR report?
  • There are no graphs on the report
  • If you change data on a STAR report, all of the related values will recalculate, since there are embedded formulas
  • Weekly STAR Reports are generated on Monday
  • They are normally generated in Excel Correct Answer: They are normally generated in Excel Which one of the following is an accurate statement regarding Segmentation and Additional Revenue data on the STAR Reports?
  • Additional Revenue categories include "F&B", "Spa", and "Other" in addition to Room Revenue
  • Very few Luxury and Upper Upscale chain hotels submit Segmentation and/or Additional Revenue data
  • The most common example of Contract Rooms and Revenue is airline crew business
  • Group Rooms and Revenue are defined as business sold in blocks of 50 rooms or more Correct Answer: The most common example of Contract Rooms and Revenue is airline crew business Which statement is true regarding the industry data that a hotel may see on a STAR report?
  • Non-North America hotels will not see any industry segment data
  • North America hotels will see industry data for Market, Market Class, Submarket and Submarket Scale
  • North America hotels will see data for only a single industry segment
  • 12 weeks of weekly data Correct Answer: Monthly performance numbers for the last 3 months The "Daily Data for the Month" tab on the Weekly STAR report displays what information?
  • Provides a running MTD total based upon daily data
  • Shows KPIs for the subject property and the competitive set for each day of the current month
  • Displays graphs of index values for every day of the current month
  • All of the above are displayed on this report Correct Answer: All of the above are displayed on this report What statement is true about a Multi-Segment tab of a Destination Report?
  • You can select several industry segments and their data will appear
  • You can select "comparable markets" to track the performance of other cities that you feel you compete with
  • The tab will display numbers for two different time periods, such as Current Month and YTD
  • All of the statements above are true Correct Answer: All of the statements above are true Which is NOT an accurate statement regarding the differences between STAR Reports, Ad-hoc Industry Reports, and Destination Reports?
  • Ad-hoc Industry Reports are requested on a one-time, as needed basis
  • Hotels and hotel companies have annual subscriptions to STAR reports and receive them on a regular basis
  • Destination Reports are most often received by tourism organizations
  • Hotels and hotel companies cannot obtain Ad-Hoc Industry reports or Destination Reports Correct Answer: Hotels and hotel companies cannot obtain Ad-Hoc Industry reports or Destination Reports Which of following is NOT a valid way to select hotels for a Trend Report?
  • Specify an industry segment such as a country, market or submarket
  • Specify a query based upon variables such as Open Date, Number of Rooms, or Meeting Space
  • Obtain a Participation List of hotels and specify individual properties
  • Ask STR to select the best performing hotels in an area Correct Answer: Ask STR to select the best performing hotels in an area Several pages in the Trend Report display columns with Census Props and Rooms and STAR participation. Which is an accurate statement about this data?
  • The data in these columns will not change over time
  • These columns cannot help determine if there is a "consistent sample" for the Trend Report
  • These columns show the total number of hotels and rooms for the selected group of hotels, as well as the percent of those rooms that submit performance data to STR
  • All of the statements are accurate Correct Answer: These columns show the total number of hotels and rooms for the selected group of hotels, as well as the percent of those rooms that submit performance data to STR What are the four phases for hotel projects in the development pipeline?
  • In Construction, Post Planning, Planning and Unconfirmed
  • In Construction, Final Planning, Planning and Unconfirmed
  • In Construction, Final Planning, Post Planning and Unconfirmed
  • In Construction, Post Planning, Planning and Pre-Permit Correct Answer: In Construction, Final Planning, Planning and Unconfirmed A HOST or Profitability report displays what type of information?
  • Profit and Loss information, including revenue, expenses and profit accounts
  • Balance Sheet (Assets) information
  • Monthly performance (Occupancy, ADR, RevPAR) data
  • All of the above Correct Answer: Profit and Loss information, including revenue, expenses and profit accounts