TALENT RECRUITMENT & SELECTION
HRM554
INDIVIDUAL ASSIGNMENT 2
CASE STUDY
Prepared by:
NURUL FATIHAH BINTI MOHD BAHARI
2019219618
BA24330
Prepared for:
NUR AIZUREEN BINTI ANWAR
Date of Submission:
11th December 2020
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The Benefits of E-Recruitment: A Case Study of Vin Max Retail Chain, Inc., Papers of Human Resource Management
The benefits of e-recruitment for Vin Max Retail Chain, Inc. The company implemented e-recruitment to expand their candidate pool, save costs, time, and energy. By using e-recruitment, the company can attract more qualified applicants, conduct online interviews, and manage the recruitment process more efficiently. The document also explores the reasons why HR staff initially refused to implement e-recruitment and the importance of using e-recruitment in conjunction with other recruitment techniques.
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TALENT RECRUITMENT & SELECTION
HRM
INDIVIDUAL ASSIGNMENT 2
CASE STUDY
Prepared by:
NURUL FATIHAH BINTI MOHD BAHARI
BA
Prepared for:
NUR AIZUREEN BINTI ANWAR
Date of Submission:
th
December 2020
INTRODUCTION
In India, retail industry is one of the main economies which about 15 percent of Goss Domestic Product (GDP) held by the retailing. There are two types of retail industry in India which are first, organized retailing sectors. Organized retailing sector is the licensed retailer who are registered under the government which they pay the sales tax and income tax. This retail sector usually is not located in rural area or small town of India. Second, unorganized retailing sector also known as traditional formats of low-costing retailing. This unorganized retailing sector refers to unlicensed retailer who did not registered under the economy sector of India. This retail mostly existed in the rural area of India. The retail markets in India also one of the five largest markets in the world in economic. Vin Max Retail Chain, Inc. is a retailer that specializes in offering a wide variety of products. The product that they offer is at reasonable prices in order to match the buyer ability to buy the product who are the communities of India. The company of Vin Max Retail Chain, Inc. keep enlarging years by year where their business continually to succeed and keep growing even in United States. In order to expand their business, the company decides to hire more sales executives and the chief executive officer (CEO) given the approval to proceed a recruitment process. The company decides to use e-recruitment application to gather the job applicant information. The main issue here is that Vin Max Retail Chain, Inc choose to apply the e-recruitment technique in order to conduct the recruitment process. However, the staff of the Human Resource Department following the traditional method of the recruitment. The reason of Vin Max Retail Chain, Inc. choose to implement an e-recruitment technique, because to save the cost, the time and the energy of its people. When the e-recruitment process begins, the company received about 30 000 applications. It is because of e-recruitment has a wider platform compared to offline recruitment. Thus, the company may select the most potential job applicants to hire them for the sales executive job position.
receiving an online resume, recruiter save their screening time by searching a keyword on the online resume according to the standards that company set in recruiting a new employee. Next, it can save the recruiter energy. Since the recruitment process will be conducted online, recruiter does no have to use a lot of their energy because they only have to use the laptop or computer in order to manage the recruitment process going well. Thus, there will be less movement will be taken.
- Outline five (5) benefits of e-recruitment according to this case study. (10 marks) The five benefits of e-recruitment according to the case study is first it can save cost. By implementing the e-recruitment, company can reduce their costs by using the company website, a job website or social media. Since many people nowadays spend their time on internet especially millennials, it was a good opportunity for a company to attract these job seekers by online method. E-recruitment can also reduce the cost of background checks for the job applicant because most of people own a social media. By checking their social media, the company may know a bit about the background of the job applicant. As for example, Vin Max Retail Chain cut the costs about 80 percent when they move to an online recruitment process from traditional recruitment modes. Second, e-recruitment can also minimize the time taken in the recruitment process. The company can minimize their e-recruitment process period by hiring a skillful manager that can manage the e-recruitment process well. The manager may take shorter time in screening the job applicant by using the electronic forms and finish the e-recruitment process in short time. This e-recruitment also can reduce the time of job applicant to fill the job vacancies through online. For instance, the e-recruitment that Vin Max Retail Chain conduct goes in such a fast pace where all candidates joined at the right time and attended the induction-training programme within one month. Third, e-recruitment may save the energy of the recruiter. Since e-recruitment conducted online, recruiter did not have to spent their energy by moving from one place to another place in order to find job applicant. The manager also did not have to use a lot of energies in order to manage the e-recruitment process because they can send their staff to the training on how to manage the e-recruitment process well. As for example, the Head of Human Resources Department at Vin Max Retail Chain decide to send their Human Resources staff members attended the software training in order to conduct and manage the e-recruitment process. Thus, it can also increase the Human Resource staff skill in using software.
- What could be the reasons as to why the HR staff members at Vin Max Retail Inc. refused to implement e-recruitment initially? (10 marks) The reasons why the Human Resource staff members at Vin Max Retail Inc. refused to implement e-recruitment initially because they were not well-versed with the modern software application in e-recruitment. When the company choose to use the e-recruitment method in order to select a new sales executive, the Human Resources department staff did not do so but they remain to follow the traditional method of the recruitment. The Human Resources department did so because they not skilled enough to manage the software application by using the online platform. Then, the head of Human Resources decide to called a meeting with Human Resources staff members in order to convince them that e- recruitment can save the cost, time and energy that company and the staff spent. Thus, the head of Human Resource department decide to send all the Human Resource staff to undergo a training about how to manage the use of software application and how to conduct the e-recruitment process. The Human Resource staff are compulsory to attend the training. When the training begins, the staff member still find it was difficult to understand the process. However, after one week of training, the Human Resource staff able to gain the confidence to apply the e-recruitment process. Thus, the company manage to receive about 30 000 job application for the position of sales executive.
- E-recruitment is needed to be used in conjunction with other techniques. Discuss ( marks) In recruitment, there are many techniques to hire a new employee. One of them is an e-recruitment. Though e-recruitment is a fast and easiest way to find a new employee, other techniques should be use in order to attract job seeker who did not have an internet connection or seeking job by other method. The techniques that can be used for a recruitment process is first, print advertising. Print advertising is a method where company print its vacancy advertisement in a hard copy. The print advertisement will be published in a newspaper in order to attract the job seeker. Though, print advertising might be a traditional recruitment technique, it can be used in order to attract some of people. As for example, a job seeker who lives in a rural area might not receive a good internet connection. Thus, they can use this technique in order to get a job. Second, using a recruitment agency. Recruitment agency is a firm outside of the organization who will become an intermediary between the company who want to hire a new employee and the job seeker who is looking for a job. The recruitment agency role is to find the potential candidate to fill a job vacancy that open by the company who want to hire the new employee. This technique will ease the company process of recruitment. It is because, the company did not have to spend their time to look and hire a new employee or hiring current employee in the company in order to manage the recruitment process. Usually, the recruiter in the recruitment agency has a good recruitment skill and experienced recruiter. Though, hiring a recruiter from a recruitment agency will cost some money, the company may save their time to conduct a recruitment process. Last but not least, recruiting internally. As for recruiting internally, it means the process of filling the vacant positions in a company by the employees within the organization internally. It is a method where the company recruit an existing employee in the company for another position. It is a best technique since it is cheaper than advertising the job vacancy externally or paying a recruitment agency. The company may run an advertisement on the message board of the company which easily can attract into employee
- A significant drawback of the evolution of technology is the loss of human interaction, which is applicable to the online recruitment process. Discuss (10 marks) Technology is a concept which associated with advanced tools used by human in order to increase the quality and effectiveness of a product or service. The technology keeps evolve in fast pace following current era. Human desire is unlimited and the demand from human to fulfill their desire is never stop. So, these people who involve in technology industry continually develop a new technology to fulfill human needs. Though human receive many benefits from the evolution of technology, there are still some of the disadvantage that effect human. As for example, privacy concern, cyberattack, lack of human relations and many more. However, there is a significant drawback of the evolution of technology which is loss of human interaction. E-recruitment process use a web-based technology. It means that the process of the recruitment will be conduct using the technology. The use of technology for online training also caused the loss of human interaction. The loss of human interaction means that the relationship between human will be decrease. The cause of this problem is that the individual only needs to use a technological device such as smartphone, computer, laptop or other electronic devices in order to run the recruitment process. As for example, company create a vacancy advertisement and post it on job website, company website or social media. Then, the job seeker who interested with the job position will fill their information in electronic form or send their resume by email. After that, once the company receive all the job applicant information, company will gather the information in a database system and start the screen the job applicant before select them for the interview stage. Lastly, company can choose either to conduct the interview online or face-to-face. This process shows that there is no direct interaction between the company and the job applicant which means that online recruitment process has lessen the interaction between human and already creating a big gap in relation between the company and the prospective employee.
CONCLUSION
In conclusion, e-recruitment give a lot of benefits to the company to run a recruitment process. The benefits are that the company can save the sourcing cost, reduce the time for screening each of job applicants and recruiter can save their energy. The company also has a wide selection of the job applicants because the vacancy advertisement can be reach to the attention of people in any location by using the web advertisement. The company may select the job applicants that meet their standards or the most skillful candidate based on their information on the database system. Though, it is difficult for someone that has no-knowledge or a little knowledge of the online system to use the software at first. It can be learned by attending a training to develop their skill in managing the software system. For instance, when the company, Vin Max Retail Chain asked their Human Resource department to conduct a recruitment process to hire the new employee for sales executive position, the staff of the Human Resource department manage the recruitment process by applying the traditional method of recruitment. It is because of they are not well-versed with the software application to conduct the e-recruitment. So, the head of the Human Resource department make a good initiative by sending the staff of Human Resource department to go for a training about how to conduct the e-recruitment process using the software application for a week and the training is compulsory for all the staff to attend. After one week, the staff of Human Resource department becomes more efficient in using the software application and they manage to received 30 000 job applications which is 60 times than the actual position that the company offer. Though there are many benefits from the e-recruitment technique. There are more other techniques that can be used in order to hire the new employee. As for e-recruitment, the target of the company might be based on someone computer skill. However, sometimes the company want to hire someone based on its leadership skill, problem-solving skill or communication skill which I think company should hire someone from its own organization. It is because of the company already have their employee information and the skill can be seen in the organization compared to new employee, the company cannot predict either the new employee may meet the standards of the position that company offer. The way of recruit that can be done within the organization are by transfer, promotion and employee referral.