1318
Simple Decision Tree for the Exam
Start reading the case and ask:
1. What is the problem?
→ Innovation type (Pisano, Christensen)
2. What customer need exists?
→ JTBD, Design Thinking
3. What uncertainty exists?
→ De Meyer
4. How should the innovation be developed?
→ Lean Startup, experimentation
5. How should it be implemented?
→ Agile, culture, business model.
Table of Contents
1. Short Framing (≈80–100 words)
...........................................................................................2
2. Framework Logic (≈80–120 words)
........................................................................................2
3. Main Analysis (≈450–500 words)
..........................................................................................2
4. Conclusion (≈50–70 words)
................................................................................................ 3
How to Approach Any Case (Decision Tree)
..................................................................................4
1. Innovation Strategy & Types of Innovation
................................................................................5
Core idea.................................................................................................................................................................................................5
Key frameworks.......................................................................................................................................................................................5
Use when.................................................................................................................................................................................................5
Example case application...........................................................................................................................................................................5
Look at...................................................................................................................................................................................................5
2. Customer Insight & Problem Identification
................................................................................5
Core idea.................................................................................................................................................................................................5
Key frameworks.......................................................................................................................................................................................5
Use when.................................................................................................................................................................................................6
Example case application...........................................................................................................................................................................6
Look at...................................................................................................................................................................................................6
3. Hypothesis-Driven Innovation & Experimentation
........................................................................6
Core idea.................................................................................................................................................................................................6
Key frameworks.......................................................................................................................................................................................6
Use when.................................................................................................................................................................................................7
Example case application...........................................................................................................................................................................7
Look at...................................................................................................................................................................................................7
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