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Interactive Web Design and Mobile Presence: Tools and Technologies, Slides of Fundamentals of E-Commerce

Birla Institute of Technology and ScienceFundamentals of E-Commerce

Various tools and technologies for creating interactive web designs and developing a mobile web presence. Topics include web 2.0 design elements, personalization tools, and the information policy set. Additionally, it covers three types of mobile e-commerce software and design considerations for mobile web development.

Typology: Slides

2012/2013

Uploaded on 07/29/2013

masti
masti 🇮🇳

4.5

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Download Interactive Web Design and Mobile Presence: Tools and Technologies and more Slides Fundamentals of E-Commerce in PDF only on Docsity!

Personalization Tools

Personalization

Ability to treat people based on personal qualitiesand prior history with site

Customization

Ability to change the product to better fit theneeds of the customer

Cookies:

Primary method to achieve personalization

The Information Policy Set

Privacy policy

Set of public statements declaring how site willtreat customers’ personal information that isgathered by site

Accessibility rules

Set of design objectives that ensure disabled userscan affectively access site Slide 4-

  • Table 4.10, Page
  • Table 4.11, Page
  • Table 4.13, Page

Developing a Mobile Web Presence 

Design considerations

Platform constraints: Smartphone/tablet

Performance and cost

Mobile Web site:  Least expensive

Mobile app:  Can utilize browser API - Native app:  Most expensive; requires more programming