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Interconnectedness - Global Marketing - Exam, Exams of Marketing

Gandhi Institute of Technology and ManagementMarketing

Interconnectedness, National Economies, Internal Business, High and Low Context Cultures, Implications of Culture, Marketing Strategy, Systematic Approach, Musical Instrument Manufacturer, Fast Food Restaurant, Furniture Manufacturer. No one can read marketing in one subject. Its sub field of management and there are many subjects which make it complete a major field.

Typology: Exams

2011/2012

Uploaded on 11/26/2012

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Ollscoil na hÉireann, Gaillimh
National University of Ireland, Galway.
AUTUMN (REPEAT) EXAMINATION, 2008/2009
Exam Code(s): 3BC1, 3CL1, 1DB1, 1QR1, 4CL2, 1OA1, 1EM1.
Exam(s): Third Year B.Comm. Degree.
Mode Code(s): MK 303
Module(s) GLOBAL MARKETING
Paper No.: 1.
Repeat Paper: ____ Special Paper: ____
External Examiner(s): Professor Christopher Easingwood
Internal Examiner(s): Dr. Declan Fleming
Dr. Natasha Evers
Instructions: Please answer the compulsory question in
Section A and any two questions in Section B.
All questions carry equal marks.
Duration: Two hours.
No. of Answer Books:
Requirements:
Handout
MCQ
Statistical Tables
Graph Paper
Log Graph Paper
Other Material
No. of Pages: Two including cover page.
Department(s): Marketing
GLOBAL MARKETING [MK 303]
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Ollscoil na hÉireann, Gaillimh National University of Ireland, Galway. AUTUMN (REPEAT) EXAMINATION, 2008/ Exam Code(s): 3BC1, 3CL1, 1DB1, 1QR1, 4CL2, 1OA1, 1EM1. Exam(s): Third Year B.Comm. Degree. Mode Code(s): MK 303 Module(s) GLOBAL MARKETING Paper No.: 1. Repeat Paper: ____ Special Paper: ____ External Examiner(s): Professor Christopher Easingwood Internal Examiner(s): Dr. Declan Fleming Dr. Natasha Evers Instructions: Please answer the compulsory question in Section A and any two questions in Section B. All questions carry equal marks. Duration: Two hours. No. of Answer Books: Requirements: Handout MCQ Statistical Tables Graph Paper Log Graph Paper Other Material No. of Pages: Two including cover page. Department(s): Marketing

GLOBAL MARKETING [MK 303]

SECTION A: COMPULSORY SECTION

PLEASE ANSWER THE FOLLOWING QUESTION

  1. The ‘interconnectedness’ of national economies through the process of globalisation has changed the nature of the internal business environment in which companies operate. Discuss this statement. (100 marks)

SECTION B:

PLEASE ANSWER TWO QUESTIONS

  1. (a) Distinguish fully between high and low context cultures. (40 marks) (b) Discuss some of the implications of culture on the firm’s international marketing strategy. Use examples to support your answer. (60 marks)
  2. Discuss the stages involved in the systematic approach to international market selection. (100 marks)
  3. What mode of foreign market entry would you select for the internationalisation of the following three domestically based businesses? - A musical instrument manufacturer. - A fast food restaurant. - A furniture manufacturer. (100 marks)
  4. (a) Describe briefly the main tools of trade policy that governments use to protect their indigenous (home owned) industries and to also achieve political goals. (60 marks) (b) Define and explain the main levels of economic integration. Give example of each to support your answer. (40 marks)