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Interfaces - Marketing - Lecture Slides, Slides of Marketing Management

University of Allahabad Marketing Management

Science and Engineering students often study marketing as an auxiliary subject. In the following Lecture Slides, the Lecturer has put emphasis on these fundamentals of marketing : Interfaces, Modular Architecture, Advantages, Disadvantages, Simplifies Problem, Prioritization, Isolates Problems, Different Purposes, Module Failure, Constrained

Typology: Slides

2012/2013

Uploaded on 07/29/2013

radheya 🇮🇳

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What are the advantages and disadvantages "

of a modular architecture!

Plus!

 Freedom to optimize!

 Simplifies problem!

 Prioritization!

 Isolates problems!

 Same device for

different purposes!

 Cheaper because of

volume!

Minus!

 More people with more

specific expertise!

 Harder to streamline!

 More parts!

 Constrained to fit in slot!

 Single module failure!

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What are the advantages and disadvantages of a modular architecture Plus  Freedom to optimize  Simplifies problem  Prioritization  Isolates problems  Same device for different purposes  Cheaper because of volume Minus  More people with more specific expertise  Harder to streamline  More parts  Constrained to fit in slot  Single module failure 21

Interfaces

Advantages and Disadvantages?

Examples of an Integral Architecture

 Fully custom VLSI chip

 One piece “monkey suit’

 One room studio apartment?

 All in one printer/fax/scanner?

 Cell phone etc

 Other?

What are the advantages and disadvantages

of a integral architecture?

 Higher func5onality  Can be cheaper  Compactness  Cheaper?  Inflexible  Longer to design  Harder to maintain  Difficult to upgrade  More complicated 25

Personal Choice

Bill Gates?
Steve Jobs?
Michael Dell? 28

Product Evolution

 Upgrade  Add-ons  Adaptation  Wear  Consumption  Flexibility  Maintainability  Feature bundling 30 Well-designed product architectures accommodate these life cycle changes