34
International Journal of Advanced Multidisciplinary Research and Studies
Received: 8-9-2021
Accepted: 12-10-2021
Published: 29-10-2021
ISSN: 2583-049X
IJAMRS: 2021; 1(2):34-39
Boleslaw Rafal Kuc
Academy of Social Sciences,
Poland
Hoang Tien Nguyen
Academy of Social Sciences,
Poland
Krzysztof Santarek
Warsaw University of
Technology, Poland
Hung Hau corporate business strategy: An analysis using
McKinsey matrix
Boleslaw Rafal Kuc, Hoang Tien Nguyen, Krzysztof Santarek
Corresponding Author: Boleslaw Rafal Kuc
Abstract
To become one of the strongly developed corporations in Vietnam, integrate into the region
and approach international standards, Hung Hau Group needs to focus on finding strategies
and solutions to improve operational efficiency for its business units. For companies, finding
a strategy and direction for the entire group and each industry is extremely necessary and
important because not only creating a suitable strategy but also finding a way to save costs
for the corporation, products and services development. This article comes with a help to its
corporate business strategy assessment using McKinsey matrix as an analytical tool.
Keywords: Corporate Strategy, Matrix, Strategic Analysis, Business Environment
1. Introduction
1.1 Reason for choosing the topic
The development trend of the globalized economy has been having a great influence on the
economies of countries, especially the economies of developing countries. The growth rate is
very large, so the level of influence of the world economy on Vietnam is very high. After the
fact that Vietnam officially became a member of the World Economic Organization (WTO
on November 7, 2006), it opened up many opportunities but also posed many challenges for
Vietnamese businesses. This is a big turning point to bring our country really into the period
of integration with the dynamic world economy. Therefore, domestic enterprises need to equip
themselves with the most effective tools to deal with the competitive strength of foreign
enterprises. Stemming from that fact, it requires the formation and development of private
companies and state-owned enterprises. Especially, the formation of joint stock companies
(JSCs) and the issue of equitization of state-owned enterprises (SOEs) are indispensable for
the increasingly strong development of the market economy. HungHau Development Joint
Stock Company (HungHau Holdings) is a large company in our country with the goal of
providing quality and safe products associated with the responsibility to contribute to
sustainable social development, proud to build a culture of pride. Transform your business
with a unique identity and personality, towards professionalism. Hung Hau culture is
characterized by humanity, affection, discipline; built and fostered by the wisdom and
creativity of leadership teams and employees. The McKinsey matrix is very suitable for
business strategy analysis for HungHau Holdings because the McKinsey matrix is suitable for
businesses that have multiple strategic business lines or have many different product lines.
The McKinsey matrix supports business owners. Strategic management allocates resources
according to the priority of investment activities in the overall strategy of the enterprise. This
matrix can be applied at any level in the organization. At the corporate level, the portfolio of
business units is analyzed on a matrix. At the business unit level, the products that make up
the entity's portfolio can be positioned into the matrix.
1.2 Research objective
In the following article, our group will focus on researching the business strategy of Hung
Hau Group using the Mckinsey matrix, on the basis of theory and surveying the situation to
propose some strategies and solutions. to improve the performance of the group.
1.3 Objects and research subjects
▪ Research object: Hung Hau Group.
▪ Research object: The strategies of the industries in which Hung Hau Group is operating.
