Consumer Trend Canvas Workshop: Understanding and Applying Consumer Trends, Slides of Voice

Download Consumer Trend Canvas Workshop: Understanding and Applying Consumer Trends and more Slides Voice in PDF only on Docsity!

YOUR BIG IDEA

The Consumer Trend Canvas:

understand & apply a trend today

CONSUMER TREND CANVAS

BASIC NEEDS

Which deep consumer needs and desires does this trend address?

DRIVERS OF CHANGE

Why is this trend emerging now? What’s changing? A N A L Y Z E

INSPIRATION

How are other businesses applying this trend?

EMERGING

EXPECTATIONS

What points of tension and new customer expectations are emerging? SHIFTS (long-term) TRIGGERS (short-term) TREND A P P L Y INNOVATION TYPE How/where could you apply this trend to your business? WHO Which customer groups could you apply this trend to? Y O U RI NNOVAT IO N

WRAPPING UP Learning Before leaving the room, ask your audience to jot down, on a Post-it note, the most important thing they learned during the session. Post them on a visible wall. Sharing these publicly will reinforce the learnings and inspire others beyond the workshop walls. Implementation Roadmap Spend a few moments outlining the next steps to progress with the strongest idea (and perhaps any of the others too), including who will be responsible for taking each of the next, agreed upon steps. Outline an initial timeline to make the roadmap actionable and assign owners—make them accountable. Trend Champion(s) Ask for someone to volunteer to become your Trend Champion(s). They are then responsible for updating the team with new innovations from the trends worked with during the session. Record the Results Take pictures of the completed tools—the Post-it Plus app is a great tool that digitizes your notes. And if you can leave the winning idea or some of the best posters up on the wall, do it! They may inspire others too. Follow-up After the workshop, send participants digital copies of all the material presented and the tools they worked with during the session. Congratulations! You’ve generated ideas that are deeply aligned with what tomorrow’s customers will want, and that will grow your business. It’s time to bring them to market! LEADING YOUR WORKSHOP

2 15 min ·^ Show participants how the Consumer Trend Canvas works

using the presentation template slides we’ve provided.

4 30 min ·^ ANALYZE^ trends

Uncover insights using the ANALYZE side of the Consumer Trend Canvas. Move across the canvas, first identifying the Basic Needs, then Drivers of Change and finally the Emerging Expectations highlighted by the trend.

6 10 min ·^ Capture your innovation idea

Capture your best innovation idea on the Your Big Idea worksheet. And, if you have time, prototype your innovation using the modeling materials.

8 5 min ·^ Have each participant vote for the winning idea using three

dotted stickers. Each participant votes as an individual and is allowed to place all stickers on one idea or distribute them across several ideas. And no voting for your own idea!

7 10 min ·^ Invite each team in turn to pitch their idea in 60 seconds.

9 5 min · Announce the winner! Give the winning group the prize.

1 20 min ·^ Start by presenting the trends you’ve selected using your

ready made presentation template as a guide.

3 5 min ·^ Split participants into teams and assign one trend to each

group. The teams you create should combine people who don’t normally work together.

5 20 min ·^ APPLY^ trends

Now it’s time to consider the trend in the context of your business. Identify how, where and for who you will apply the trend. Refer back to the insights you generated during the first analysis phase. Make connections between the two halves of the canvas to uncover truly novel innovation ideas.

Use promo code CTC10 to save 10% on our remaining events in Stockholm, Singapore, London and New York. But be quick, our first event in Amsterdam sold out! Download PDF handbook » Download the full Consumer Trend Canvas handbook for a full step-by- step guide to the tool » I’m ready to do it alone. Join our 2018 Trend Seminars for an immersive day of trend inspiration & innovation application with your peers » Let’s do this together! View 2018 Trend Seminars »