Intro to Broadcasting, Slides of Mass Communication

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Broadcast Program Appeals

Program appeal is related

to changes in public tastes,

and rise, and fall of trends.

have in common?

Conflict – It is characterized in terms of

suspense. The audience would want to

know who is going to win in the battle

forces, or how the conflict will be

resolved.

have in common?

Self-preservation – This refers to

programs which hinges on concern for

safety, health, and well-being.

have in common?

Recognition – There is a certain appeal

in recognizing important figures on radio

or television.

have in common?

Escape – Programs also consider the

audience’ need to escape momentarily

from reality.

have in common?

Sex-related emotions - constitute

powerful appeals that radio and television

exploit in many ways, but mainly through

featuring sexy stars or personalities with

oozing sex appeal.

In your own opinion, what program

appeal is the best attention-getter to

the audience? Why?