Introduction to Communication: Theories and Barriers, Lecture notes of Effective Business Communication

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Chapter 1

Introduction to Communication

Introduction to Communication

 (^) Why is communication important?  (^) What is communication?  (^) Why is communication imperfect?

What is communication?

Communication may be defined with the help of following theories  (^) Electronic theory  (^) Social environment theory  (^) Rhetorical theory

Electronic theory

 (^) This idea emphasized the technical problems of transmitting a message fro m a sender to a receiver  (^) It is based on, and uses the language of, electronics  (^) The message begins with an information source the mind of the sender (writer or speaker), who encodes a message into words and sentences.  (^) The message is transmitted as signal (marks on paper or sound waves) through a channel, where it may be distorted by noise (such as smudged typing or acoustical problems).  (^) As a last step, thereceiver (listener or reader) decodes the message.  (^) The electronic theory is helpful because it introduces the ideas of senders a nd receivers and of possible interference. It emphasizes one important aspect of communication: accuracy.  (^) Its usefulness is limited , people are not machines  (^) a accurate electronic communication system can be design but not a human one  (^) ignores many other important dimensions of the situation in which we communicate

Social environment theory

 (^) Please refer book for diagrams

Rhetorical theory

 (^) Communication is not linear, but circular; not just sending a message t o be received, but producing a response; not static, but dynamic.  (^) In fact, perhaps the most important difference betwee n business communication and other forms of communication is this circular quality: your business communication effe ctiveness depends on the result you achieve  (^) Many people caught up in the accuracy forget third crucial variable, producing th e desired response form their audience.  (^) This model is circular, not linear

Why is communication imperfect?

 (^) Loss of meaning- Noise  (^) Distortion- Interference  (^) Communication fall off  (^) Psychological barriers  (^) Semantic and physical barriers

Psychological barriers

 (^) Emotional  (^) Perceptual  (^) Different perception of different people  (^) Selectivity  (^) Timing  (^) Context  (^) Remember extreme and forget middle