Introduction to Data Mining and Modelling
Subject: Management Paper 1
The important processes that need to be clearly delineated for data processing,
Analysis and Modelling are:
Data model: what data are going to be available and the way will it flow?
Data gathering: how will data be gathered both in physical and technological terms?
Data gathered: what data are going to be gathered?
Data types: what sorts of data are going to be gathered?
Data formatting: how will data be held?
Data warehousing: where will data be held?
Data mining: how will we retrieve data from the warehouse?
Information modelling: how will we create models and what of?
Information access: how will we access the info models and reports?
Presentation & reporting: on what is going to we report?
Most companies want to understand essential information about customers at every
point of contact, for example:
Lifetime value
X sell and upgrade potential
Acquisition cost
Channel preferences
Loyalty/retention
Purchase behaviour patterns
