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Graphic Design
Visual Communication and problem solving. it involves communication, design principles, aesthetics, marketing, and psychology TERM 2
Gutenberg
DEFINITION 2 The Gutenberg Bible (also known as the 42-line Bible, the Mazarin Bible or the B42) was the first major book printed with movable type in the west and the first major book produced on a printing press anywhere in the world. Printing press TERM 3
Serif
DEFINITION 3 In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. easier to read, and are more formal TERM 4
San Serif
DEFINITION 4 Basic Letter TERM 5
Elements of a letter
DEFINITION 5 Arm: an upward or short horizontal stroke from a stemAscender: The part of a lowercase letter that extends past the bodyBar: The horizontal line found in lettersBaseline: the line on which fonts sitBowl: a formed line that encloses spaceCounter: the space thats enclosedDescender: The part of a lowercase letter that extends belowStem: a full length vertical or diagonal line or strokeStress: Thickening direction of a curved strokex-Height: the height of lowercase letters w/o ascen and desen
Logo
a symbol, sign, a modern pictograph or pictogram that identifies and represents an organization, business, product, or even a conference or special event TERM 7
Types of Logo
DEFINITION 7 Abstract symbol or pictograph: iconsLogotypes or typographic symbols: the name of the org. set in their typefaceTrademarks and decriptive symbols: A trademark is a name, symbol, or combination of the two that is used to identify the product of a business TERM 8
Gestalt Psychology
DEFINITION 8 Gestalt psychology or gestaltism is a theory of mind and brain of the Berlin School; the operational principle of gestalt psychology is that the brain is holistic, parallel, and analog, with self-organizing tendencies. the way in which humans process visual images: grouping, nearness, similarity, continuity, closure, negative space, visual ambiguity , leveling TERM 9
Design Process
DEFINITION 9 A design process generates a conceptual solution for a problem stated in the form of requirements. 1.Marketing research2. The thinking process: coming up with a concept3. Thumbnail sketches4. Roughs5. Comps6. Camera ready art TERM 10
Picas
DEFINITION 10 12 points of space (measurement)
Alignment
The placement of text in relation to the margins: Flush left, right, justified, force justified TERM 17
Widows and Orphans
DEFINITION 17 Widows: endOrphan: beginningIn typesetting, widows and orphans are words or short lines at the beginning or end of a paragraph, which are left dangling at the top or bottom of a column, separated from the rest of the paragraph. TERM 18
Bleed
DEFINITION 18 Anillustrationor inked area that runs off a page TERM 19
CMYK/RGB
DEFINITION 19 Cyan, Magenta, Yellow, Black and Red, Green, and Blue
