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An overview of hypothesis testing techniques used in quantitative methods for business analysis, including independent samples, completely randomized designs, matched samples, and randomized block designs. Topics covered include null and alternative hypotheses, hypothesis tests for means, large samples from arbitrary populations, and matched samples and randomized block designs.
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about their influence on the variables of interest, and the influence of any uncontrolled factors is balanced through randomization.
the variables of interest.
Hypothesis Tests for μ 1 =μ 2
0 1 1 2
a :
or 0 1 2 1 2
a :^0
Independent Samples and Completely Randomized Designs
o When independent samples of sizes and are selected from normal populations with means
n 1 n 2
1 2
σ X − X σ n n = +
. The test
statistic 1 2
1 2 X X
z^ X^ X σ (^) − = − has a standard normal distribution. The decision rule for a given
significance level α is
n 1 (^) n 2
Do not reject H 0 if− z (^) α 2 ≤ z ≤ z α 2
Reject H 0 if z < − z α 2 or z > z α 2.
o If the common population variance σ 2 is unknown, it is estimated with a pooled sample
variance, 2 2 2
p 2 s = n^ s^ n^ − s
2
or (^1 2 ) 2 2 (^2 1 ) 1 2
n n i i p i^ i
s n n
= =
Then
1 2
2 1 2
sX (^) − X s (^) p n n = ^ +
The test statistic 1 2
1 X X
s (^) −
t − has a t distribution with n 1 (^) + n 2 − 2 degrees of freedom.
The decision rule for a given significance level α is Do not reject H 0 if − t (^) α 2 , n 1 (^) + n 2 (^) − 2 ≤ t ≤ t α 2 , n 1 (^) + n 2 − 2
Reject H 0 if t < − t (^) α 2 , n 1 (^) + n 2 − 2 or t > t α (^) 2 , n 1 (^) + n 2 − 2.
o Example
A personnel training instructor of a retail company randomly assigned the trainees into two sections. In one section, she used a passive approach using PowerPoint presentations while giving lectures. In the other section, she used an active approach having trainees
1 2 1 2
2 2 2 12 2 X X X X (^) n 1 (^) n 2
− =^ +^ =^ +^. The test statistic 1 2
1 2 X X
z^ X^ X
= − has an approximate
standard normal distribution.
1 2 1 1
2 2 2 2 2 1 2 1 2 X X X X s s s s^ s − (^) n n
Then the test statistic 1 2
1 X X
z X^ X^2 s (^) −
= − has approximately a standard normal distribution.
Do not reject H 0 if− z (^) α 2 ≤ z ≤ z α 2
Reject H 0 if z < − z α 2 or z > z α 2.
o Example
A market researcher randomly divided a sample of 500 households into two equal groups of and. One group was interviewed over telephone with the manual approach and the other group was interviewed with a computer assisted approach. Among other things, the researcher is interested in if the population means of interview times are different. The sample results are shown in the following table.
n 1 (^) = 250 n 2 (^) = 250
Approach Sample Mean (^) DeviationsStandard Sample Size Manual X 1 (^) = 15.3 s 1^ =^ 2.25 n 1^ =^250 Computer assisted X (^) 2 = 12.4 s 2 (^) = 3.36 n 2 (^) = 250
Test if there is any difference between the population mean times at a significance level
o Solution
The null and alternative hypotheses
0 1 1 2
a :
z (^) α 2 = z 0.025 = 1.96. The decision rule is
Do not reject H 0 if − 1.96 ≤ z ≤1. Reject H 0 if z < −1.96 or z >1.96.
1 2 1 1
2 2 2 12 22 2 2 1 2
s s s s^ s − (^) n n
1 2
z X^ X s (^) −
The conclusion is to reject H 0 because z >1.96.
Matched Samples and Randomized Block Design
Then
D = X (^) 1 − X 2 D 1 (^) , D 2 ,..., Dn
1
1 n i i
n (^) =
2 2 1
n D i i
s D n (^) =
sD = (^) nsD.
s t = has a
distribution with degrees of freedom. The decision rule for a given significance level
t
n − 1
Do not reject H 0 if− t (^) α 2 , n − 1 ≤ t ≤ t α 2 , n − 1
Reject H 0 if t < − t (^) α 2 , n − 1 or t > t α (^) 2 , n − 1.
0 1 2 1 2
a :
H p p H p p
or 0 1 2 1 2
a :^0
H p p H p p
1 2
2 1 2
s (^) p − p p (^) p p (^) p n n = − ^ +
1 2 1 1 2 1 2 1 2 p^2 p X^ X^ n p^ n p n n n n
where X (^) 1 is the number of successes in sample 1 and X (^) 2 is the number of successes in sample 2 while n 1 is the sample size of sample 1 and n 2 is the sample size of sample 2.
1 2 p p
z p^ p s (^) −
= − has approximately a standard
Do not reject H 0 if− z (^) α 2 ≤ z ≤ z α 2
Reject H 0 if z < − z α 2 or z > z α 2.
A market survey was carried out for a food company by a market research consultant. Independent samples of n 1 (^) = 250 and n 2 (^) = 300 consumers were selected in two cities. Each person in the samples was given two servings of breakfast cereal and asked which one tasted better. Unknown to the consumers, one serving was a new high protein breakfast cereal and the other one is an existing product. In the first sample, X 1 (^) = 160 indicated the new cereal tasted better while in the second sample X (^) 2 = 175 preferred the new cereal. At a
Null and alternative hypotheses 0 1 1 2
a :
H p p H p p
(^2) or 0 1 2 1 2
a :^0
H p p H p p
z (^) α 2 = z 0.01 = 2.33. The decision rule is
Do not reject H 0 if − 2.33 ≤ z ≤2. Reject H 0 if t < −2.33 or t >2.33.
1
p = = , 2 175 7 300 12 p = = , 160 175 67 p 250 300 110 p = + =
1 2
2 1 2
p p p p 110 110 250 300 s p p − n n
1 2
1 2
p p 0.
z p^ p s (^) −
The conclusion is to not reject H (^) 0 because−2.33 ≤ z ≤ 2.33.